Opportunity brief
AppsforBharat is hiring for the role of Performance Marketing Intern!
Responsibilities of the Intern:
- Assist in creating, launching, and uploading paid campaigns on platforms such as Google Ads, Facebook, Instagram.
- Basic knowledge of ad platforms.
- Monitor campaign performance and suggest improvements.
- Track key metrics such as CTR, CPC, CPA, and ROI for campaigns.
- Prepare performance reports and insights using tools like Meta Ads Manager, and Excel.
- Perform A/B testing on ad creatives, targeting, and placements.
- Optimize campaigns to maximize conversions and minimize costs
Requirements:
- Basic understanding of digital marketing concepts
- Proficiency in Microsoft Excel, Google Sheets and Google Slides.
- Strong analytical skills and attention to detail.
- Ability to work in a fast-paced environment and meet deadlines.
- Excellent communication and teamwork skills.
- Preferred Skills:
- Prior experience/ coursework in digital marketing
- Knowledge of keyword research tools like Google Keyword Planner or SEMrush.
- Familiarity with social media advertising tools like Meta Ads Manager or LinkedIn Campaign Manager.