Responsibilities of the Candidate:

Support execution of global demand generation campaigns across US.
Assist in creating and distributing thought leadership content (blogs, whitepapers, reports).
Work on email marketing, lead nurturing, and pipeline acceleration initiatives.
Partner with Sales/BD teams to drive qualified lead generation.
Execute and optimize LinkedIn & digital ad campaigns.
Assist in SEO, website content updates, and landing page creation.
Track campaign performance and derive insights using analytics tools.
Leverage AI tools to scale content creation and personalization.
Support planning and execution of webinars (global audiences).
Support planning and execution of virtual & in-person events.
Support planning and execution of executive roundtables across regions.
Coordinate with internal teams and external vendors.
Drive event promotions, registrations, and follow-ups.
Use tools like ChatGPT, Perplexity, Gamma, Make, Lovable, etc. to generate content at scale, automate workflows, and build marketing assets.
Experiment with Agentic AI workflows for campaign execution and optimization.
Continuously identify ways to improve speed, efficiency, and output using AI.

Requirements:

Bachelor's degree in B.Tech or B.Com.
MBA in Marketing (must-needed).
Strong analytical and problem-solving skills.
A strong passion for marketing, growth hacking, and understanding Go-to-Market strategies.
Eagerness to learn about B2B SaaS marketing and demand generation.
Basic understanding or keen interest in digital marketing tools (e.g., Google Analytics, social media platforms, email marketing tools) and performance marketing (PPC, LinkedIn campaigns).
Strong analytical aptitude and a data-driven mindset, with the ability to work with information and identify trends.
Excellent written and verbal communication skills.
Proactive attitude, strong work ethic, and a desire to take initiative and learn new skills rapidly.
Prior internship experience, academic projects, or extracurricular involvement in marketing or a related field is a plus.
Strong interest in Agentic AI (must be actively exploring/using it)
Demonstrated use of AI tools for:
Content creation
Research
Productivity or automation
High ownership & drive – goes beyond assigned tasks
Coachability – open to feedback, fast learner
Curiosity about B2B SaaS, global markets, and enterprise marketing