Opportunity brief
Xoxoday is hiring for the role of Marketing Intern/Fresher!
Responsibilities of the Intern:
- Create, plan, and execute marketing campaigns & growth hacks for Xoxoday products globally across multiple platforms.
- Develop sales and promotional strategies to meet customer acquisition, revenue, and growth targets.
- Own and improve organic visibility through SEO — including keyword research, on-page optimization, technical audits, and content strategies that drive qualified traffic.
- Build and optimize for Answer Engine Optimization (AEO) by structuring content for AI-powered search engines, featured snippets, and conversational queries.
- Leverage AI tools and automation workflows to scale campaign execution, content production, lead scoring, and reporting.
- Uncover PLG opportunities by deeply understanding customer needs, behaviors, and actions.
- Work closely with creative teams to build a brand experience that customers love.
Requirements:
- Internship experience in running successful B2B growth hacks & marketing.
- Full understanding of the digital marketing function with data-backed experiments.
- Familiarity with SEO fundamentals - on-page, off-page, technical SEO, and keyword strategy. Exposure to AEO concepts like structured data, schema markup, and optimizing for AI-driven search is a strong plus.
- Hands-on comfort with AI tools and automation platforms — think ChatGPT, Claude, Jasper, Zapier, Make, or similar - for content workflows, data analysis, and campaign automation.
- Strong analytical and problem-solving skills with a data-driven approach using qualitative & quantitative data from heatmaps, Google Analytics, Google Search Console, HubSpot, SEMrush/Ahrefs, and Excel.
- Hands-on experience with HubSpot, LinkedIn, website CMS platforms, Canva, and AI tools will be a great plus.
- Experience in the SaaS, fintech, or B2B software industry would be a great plus.
- Minimum duration of internship is 3 months. The intern will be hired as a full-time employee based on performance.
- Written and spoken English communication skills are mandatory for this role.