Opportunity brief
Role: Jr. Social Media Executive
- Location: Banashankari, Bangalore
- Employment Type: Full-time
About the Role:
- We are looking for a Jr. Social Media Executive who is creative, adaptable and open to learning.
- The role involves handling multiple social media handles, creating and publishing content, improving organic reach and engagement, supporting paid ad campaigns, conducting competitor research and contributing to digital marketing activities.
- We are looking for someone who is adaptable, open to learning and willing to continuously develop their skills as social media platforms, trends and digital marketing strategies evolve.
Key Responsibilities:
- Handle multiple social media handles across platforms such as Instagram, Facebook and LinkedIn.
- Plan and manage weekly/monthly content calendars.
- Create, coordinate and publish posters, reels, carousels, stories and other social media content.
- Write engaging captions, hooks and platform-specific content.
- Work towards improving organic reach, engagement and audience growth.
- Support the planning, execution and monitoring of paid social media ad campaigns.
- Track campaign performance, engagement, reach, leads and ROI.
- Analyse social media insights and use performance data to improve content.
- Conduct regular competitor research and identify relevant content and marketing opportunities.
- Stay updated with social media trends, formats, algorithms and audience behaviour.
- Support digital marketing campaigns and initiatives.
- Coordinate with the team for timely content creation and execution.
- Maintain consistency in brand communication and visual identity across platforms.
Educational Qualification:
- Practical experience in Digital Marketing.
- Coding Knowledge preferred.
- Internship background in Marketing is desirable.
- A Marketing Certification will be an added advantage.
Skills Required:
- Social Media Management
- Content Planning & Strategy
- Poster / Creative Creation
- Reels & Short-form Content
- Copywriting & Caption Writing
- Organic Social Media Growth
- Paid Social Media Campaigns
- Digital Marketing
- Competitor Research & Analysis
- Social Media Analytics
- Engagement & Reach Growth
- ROI & Performance Tracking
- Good understanding of Instagram, Facebook and LinkedIn
- Basic knowledge of Canva or similar design tools
- Good communication and writing skills
- Strong attention to detail
- Ability to manage multiple tasks and deadlines
What Are Looking For:
- Adaptability
- Open to learning
- Willing to continuously learn new platforms, tools and digital marketing strategies
- Interested in social media and digital marketing
- Creative and interested in developing fresh content ideas
- Interested in understanding why content performs
- Comfortable handling multiple social media accounts
- Comfortable working with organic growth and paid campaigns
- Willing to analyse performance and improve results
The Right Mindset:
- This role goes beyond simply:
- Create → Post → Move On
- We are looking for someone who understands:
- Create → Publish → Analyse → Learn → Improve
- If you have a marketing background, relevant internship experience and a genuine interest in social media and digital marketing, we'd like to hear from you.