Opportunity brief
About the Role:
We are looking for a proactive and detail-oriented Lead Generation Intern to support our Business Development team in identifying potential customers, researching target markets, and building a strong pipeline of qualified leads. This role is ideal for someone interested in sales, business development, market research, and client acquisition.
Key Responsibilities:
- Research and identify potential customers, businesses, and target audiences using online platforms and other relevant sources.
- Generate and maintain a database of prospective clients with accurate contact information.
- Identify decision-makers and key contacts within target organizations.
- Conduct lead generation activities through LinkedIn, email, phone calls, and other outreach channels as required.
- Assist the Business Development team in initiating contact with prospects and scheduling meetings.
- Qualify leads based on predefined criteria, including business needs, suitability, and potential interest.
- Maintain and regularly update lead databases, spreadsheets, and CRM tools.
- Track outreach activities, responses, follow-ups, and lead conversion progress.
- Collaborate with the sales and marketing teams to improve lead generation strategies.
- Prepare periodic reports on leads generated, outreach performance, and pipeline progress.
Required Skills:
- Good verbal and written communication skills.
- Strong research and information-gathering abilities.
- Basic knowledge of MS Excel or Google Sheets.
- Attention to detail and the ability to maintain accurate records.
- Good organizational and time-management skills.
- Willingness to learn sales, prospecting, and customer acquisition techniques.
- Ability to work independently and collaboratively in a team.
- A proactive attitude and willingness to work toward targets.
Preferred Qualifications:
- Students or recent graduates pursuing BBA, B.Com, MBA, Marketing, Business Analytics, or related fields.
- Familiarity with LinkedIn, online business directories, and professional networking platforms.
- Basic understanding of sales, marketing, or business development.
- Prior experience in lead generation, telecalling, customer engagement, or sales is an advantage but not mandatory.
Performance Expectations:
The intern will be evaluated on:
- Number of relevant leads identified and generated.
- Accuracy and completeness of lead databases.
- Quality of leads and adherence to qualification criteria.
- Consistency of outreach and follow-up activities.
- Meetings successfully scheduled, where applicable.
- Timely reporting and achievement of assigned targets.
What You Will Gain:
- Hands-on experience in lead generation and prospect research.
- Exposure to business development and sales processes.
- Practical knowledge of CRM tools and lead management.
- Opportunities to strengthen communication, research, and professional networking skills.
- Experience working with a business development team.
Who Should Apply?
Candidates who are proactive, organized, curious about business growth, and interested in building a career in sales, marketing, or business development are encouraged to apply.