Opportunity brief
About the Company
TipTap Cleaners is a specialized direct-to-consumer (D2C) brand offering next-generation household surface-care products. Manufactured and backed by Wavers India Taps Mounting Pvt. Ltd., the brand is building a broader portfolio for modern home-care needs. Alongside its flagship TipTap Tap Cleaner, the range includes multipurpose kitchen cleaners, bathroom cleaners, floor cleaners, glass cleaners, dishwashing gels, and car chrome shiners. The team is focused on creating effective, convenient, and accessible cleaning solutions while growing a strong consumer-first brand through digital channels.
What We're Looking For:
We are looking for a creative, high-energy Content Creator & Social Media Executive who lives on Instagram and YouTube, knows how to make content that stops the scroll, and is completely fluent with GenAI tools to speed up content creation. You will work closely with our Performance Marketing team to feed the ad funnel with winning creatives while scaling our organic community presence.
What You'll Do:
- Ad & Organic Creative Production: Conceptualize, shoot, and edit high-converting short-form videos (Reels, Shorts) for both paid ad scaling and organic social feeds.
- AI-Assisted Workflow: Leverage GenAI tools (ChatGPT, Midjourney, ElevenLabs, CapCut AI, etc.) to rapidly ideate, script, voiceover, and iterate on video hooks and static ad variations.
- Influencer Marketing: Identify, outreach, and manage micro-influencers and creators for barter/paid collaborations, coordinating product seeding and tracking content output.
- Organic Social Media Management: Own the content calendar across our handles—posting consistently, writing engaging captions, responding to community comments, and driving brand affinity.
- Performance Feedback Loop: Partner directly with our Performance Marketer to analyze which creative hooks, angles, and formats are driving the best ROAS, and double down on them.