Opportunity brief
Real-World Business Case Challenge:
"Solve a problem that exists in the real world"
Solve. Strategize. Create Impact.
An industry-driven case competition for students to solve a real business problem and present an actionable solution to the company.
Competition Overview:
Real-World Business Challenge is an industry-focused case competition designed to bridge the gap between classroom concepts and actual business challenges.
Participants will be given a real business problem faced by a company/brand. They will analyse the situation, identify the root cause, develop a strategic solution and present their recommendations to an expert jury.
The challenge will test participants on:
- Business acumen
- Market research
- Problem-solving
- Marketing strategy
- Financial thinking
- Creativity & innovation
- Data-driven decision making
- Presentation & communication skills
Objective:
To provide students with an opportunity to work on a real business problem rather than a theoretical case, while helping companies discover fresh ideas and potential young talent.
The Case:
Your Challenge
"If you were the decision-maker, what would you do?"
Participants will receive a business case involving an actual challenge faced by the participating company.
For example:
Case Theme:
"How can a growing company increase its market presence and customer acquisition while competing with established players?"
Participants may be required to develop:
- Problem identification
- Market & competitor analysis
- Customer analysis
- Current strategy evaluation
- Proposed solution
- Marketing/Growth strategy
- Implementation roadmap
- Estimated financial/business impact
- KPIs to measure success
This keeps the challenge open enough for participants to demonstrate creativity while giving the company solutions it can potentially implement.
Who Can Participate?:
Eligibility:
- Undergraduate students
- MBA/PGDM students
- Postgraduate students
- Students from Marketing, Finance, Management, Commerce, Economics, Engineering and related fields
- Fresh graduates can also be allowed
Team Size:
- 1–3 members per team
This is ideal for Unstop because it encourages both individual participation and team collaboration.
Competition Format:
Round 1 — Registration & Screening:
- Participants register through Unstop.
- They receive the case study/problem statement after registration.
- Teams submit:
- 5–7 slide solution deck containing:
- Problem statement
- Analysis
- Key insights
- Proposed solution
- Strategy
- Expected impact
Round 2 — Shortlisting:
Evaluation on:
- Understanding of Problem — 20%
- Quality of Analysis — 20%
- Innovation & Creativity — 20%
- Feasibility — 20%
- Expected Business Impact — 20%
Grand Finale:
Shortlisted teams present their solutions before:
Industry Experts + Company Representatives + Jury
Each team gets:
- 7 minutes — Presentation
- 3 minutes — Q&A
The winning team is selected based on the quality, feasibility and potential impact of their solution.
Prizes & Rewards:
Based on your notes, you can position it like this:
- 1st Prize — ₹10,000
- 2nd Prize — ₹4,000
- 3rd Prize — Certificate + Recognition
All Participants will receive:
- Certificate of Participation
Successfully securing 1st position may give an official entitlement to be the OG CEO for a day!
Additional Opportunities:
Top-performing participants may receive:
- Internship opportunities
- Pre-placement opportunities
- Interview opportunities
- Industry networking
- Certificate of Excellence
"Your Case Study could become a company's Strategy"