Opportunity brief
Unique Energy is hiring for the role of Digital Marketing Manager!
About the Company:
Unique Energy is seeking a driven Digital Marketing Manager to join our team in Kottayam. We are a dynamic company focused on [briefly describe Unique Energy's industry/mission, e.g., "delivering innovative energy solutions," "pioneering sustainable technologies," etc.]. As a Digital Marketing Manager, you will be instrumental in shaping our online presence and driving growth through strategic digital initiatives.
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to enhance brand visibility and achieve business objectives.
- Manage all digital marketing channels (e.g., SEO, SEM, social media, email, content marketing) to ensure consistent brand messaging and maximum engagement.
- Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- 2-7 years of progressive experience in digital marketing, with a proven track record of success in developing and executing digital campaigns.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture Webtrends).
- Working knowledge of ad serving tools.
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
- Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
- Experience in the energy industry is a plus.