Opportunity brief
Roles and Responsibilities: SEO – keyword research, on-page/off-page SEO, technical SEO, and Google Search Console. Social Media Marketing – Facebook, Instagram, LinkedIn, X, and YouTube. Paid Advertising – Google Ads, Meta Ads, and LinkedIn Ads. Content Marketing – blogs, website content, social posts, and email content. Email Marketing – campaigns, newsletters, and automation. Google Analytics and Tracking – GA4, Search Console, and conversion tracking. Lead Generation – landing pages, forms, funnels, and CRM. Website/WordPress Marketing – basic HTML/CSS, WordPress, and landing-page optimization. E-commerce Marketing – product listings, conversion optimization, and remarketing. Marketing Automation and AI – ChatGPT/AI tools, automation, and campaign optimization. Analytics and Reporting – KPIs, ROI, CTR, CPC, CPL, CPA, and ROAS. Branding and Online Reputation – brand visibility and audience engagement.