Opportunity brief
Job Summary
Toliday Trip Private Limited is looking for a talented and experienced Creative & Digital Marketing Specialist to manage the company's graphic design, web design, video editing, social media, and digital marketing activities. The ideal candidate should be creative, technically skilled, and capable of handling multiple projects independently.
Key Responsibilities
Graphic Design
- Create social media posts, banners, advertisements, brochures, presentations, and marketing creatives.
- Develop creative concepts according to brand requirements.
- Maintain consistency in brand identity, colours, fonts, and visual style.
Web Design
- Design attractive, responsive, and user-friendly websites and landing pages.
- Create website banners, layouts, UI elements, and promotional sections.
- Coordinate with the development team for website design and updates.
- Ensure designs are optimised for desktop and mobile devices.
Video Editing
- Create and edit promotional videos, reels, advertisements, and corporate videos.
- Add animations, transitions, effects, music, subtitles, and other visual elements.
- Develop engaging video content for social media and digital campaigns.
Digital Marketing
- Plan and execute digital marketing campaigns across various online platforms.
- Manage social media pages and prepare content calendars.
- Assist with SEO, Google Ads, social media advertising, and lead-generation campaigns.
- Conduct competitor and keyword research.
- Monitor campaign performance, engagement, reach, traffic, and leads.
- Prepare performance reports and suggest improvements.
- Stay updated with the latest digital marketing trends and platforms.
Required Skills
- 3–5 years of relevant experience in Graphic Design, Web Design, Video Editing, and Digital Marketing.
- Proficiency in Adobe Photoshop, Illustrator, Premiere Pro, and After Effects.
- Working knowledge of Figma, Canva, and WordPress.
- Good understanding of SEO, Google Ads, Social Media Marketing, and online advertising.
- Strong knowledge of UI/UX and responsive web design.
- Creative thinking with excellent attention to detail.
- Good communication and time-management skills.
- Ability to manage multiple projects and meet deadlines.
Qualification
- Bachelor's degree or diploma in Graphic Design, Web Design, Digital Marketing, Multimedia, Computer Science, Mass Communication, or a related field.
Preferred Candidate
The candidate should be a creative and result-oriented professional who can independently handle graphic design, web design, video editing, social media management, and digital marketing activities while maintaining the company's brand quality and digital presence.
Key Competencies
- Creativity and Innovation
- Digital Marketing Knowledge
- Design and Visual Communication
- Video Editing
- Web/UI Design
- Social Media Management
- Analytical and Problem-Solving Skills
- Teamwork and Communication
- Time Management