Opportunity brief
About the Company
TEAQUILA TEA is building a memorable, contemporary wellness and lifestyle brand with a strong focus on seeds, gut health, women's wellness, nutrition, and everyday wellbeing. The team is looking for an energetic Brand & Growth Intern who is excited by internet culture, social platforms, and the challenge of growing a brand from the ground up.
Responsibilities
- Build and grow TEAQUILA TEA's Instagram presence while maintaining its visual direction, brand voice, and communication style.
- Plan content calendars and manage captions, stories, reels, comments, and direct messages.
- Identify relevant conversations, trends, memes, creators, wellness communities, and growth opportunities.
- Develop shareable Reel concepts and adapt emerging formats, hooks, and sounds into brand-specific content.
- Discover creators and collaboration partners, initiate outreach, negotiate barter collaborations, coordinate deliverables, and maintain a creator database.
- Support influencer marketing, UGC, campaigns, product launches, giveaways, activations, competitor research, and basic performance tracking.
- Work closely with the founders, take ownership of the brand's online presence, and turn promising ideas into practical marketing execution.
Requirements
- 0–2 years of experience in social media, content, brand building, marketing, or a related area; motivated freshers are welcome.
- Strong understanding of Instagram, trends, internet culture, memes, and Gen-Z behaviour.
- Good aesthetic sense, communication skills, curiosity, initiative, and comfort with starting conversations and messaging creators.
- Ability to transform an idea into engaging content and experiment, learn, and improve based on views, shares, saves, and orders.
- Experience growing an Instagram page, working with influencers, creating Reels, using Canva or CapCut, or interpreting Instagram analytics will be an advantage.
- Most importantly, you should take ownership, spot opportunities proactively, and be excited to make TEAQUILA TEA a brand people remember, discuss, and seek out by name.