Opportunity brief
Syphnosys Technology Private Limited is hiring for an ASO Executive!
Responsibilities
- Develop and execute App Store Optimization strategies for iOS and Android applications.
- Conduct keyword, competitor, category, and market research to identify growth opportunities.
- Optimize app titles, subtitles, descriptions, metadata, keywords, screenshots, icons, and other store assets.
- Monitor rankings, impressions, conversion rates, downloads, retention, and other relevant performance metrics.
- Coordinate with content, design, product, and marketing teams to test and improve store listings.
- Prepare regular performance reports, interpret trends, and recommend data-driven actions.
Requirements
- 1–5 years of experience in ASO, mobile marketing, app marketing, SEO, or a related digital growth function.
- Good understanding of app stores, keyword research, listing optimization, conversion optimization, and performance analytics.
- Strong written communication and attention to detail, with the ability to create clear, compelling app copy.
- Analytical thinking and familiarity with reporting tools and experimentation practices are preferred.
- The position is on-site in Surat, Gujarat and is suitable for candidates who can work closely with cross-functional teams.