Opportunity brief
As part of Comfluence '26, the biannual fest of The Commerce Association, Brand Reborn challenges participants to dive into the struggles of brands in the Indian market and develop strategies to bring them back to life. Every round pushes participants to decode market dynamics, uncover the reasons behind brand failures, and prove that they can turn struggling businesses into success stories.
Round 1: Quiz
- Test your commerce knowledge, logical reasoning, current affairs, and data interpretation through an online quiz
Round 2: Case Deck Submission
- Deep dive into your allotted brand, identify its challenges, and craft a data-backed revival strategy through a structured pitch deck.
Round 3: The Revival Room : On-Campus Finale
- Face the judges, defend your strategy, and present your roadmap to bring your brand back to life.
Beyond the thrill of competition, Brand Reborn offers participants the opportunity to think like strategists, tackle real-world business challenges, and showcase innovative solutions for struggling brands. Step into the arena, challenge conventional thinking, and prove that every brand deserves a second chance.