Opportunity brief
Overview
Dharohar: Beyond Time, presented by MAC — The Marketing Society, Sri Venkateswara College, is an inter-collegiate competition, under Markopolis, the annual flagship event, inspired by India's living heritage and its place in today's world.
From traditional crafts and textiles to folk art and cultural practices, India's heritage carries stories, skills, and knowledge passed across generations. But heritage is not only something to preserve; it is also something to understand, engage with, and connect to contemporary audiences.
Through a quiz, an industry-analysis deck, and an offline round of live challenges, Dharohar invites participants to explore the cultural and commercial dimensions of heritage, and discover how thoughtful marketing can help its legacy remain relevant beyond time.
Get ready to step into the rooms of heritage with your analytical skills,test your strategic thinking & problem solving,and prove that you can think beyond the obvious and strategise beyond the ordinary!
Read the market. Redefine the heritage.Shape what comes next.
General Guidelines
- The competition is open to undergraduate and postgraduate students.
- A team must consist of 3–4 members.
- Cross-collegiate teams are allowed.
- Teams must follow the prescribed format, instructions, and deadlines for every round.
- Decks must be original, properly referenced, and submitted in the format specified by the organisers.
- Plagiarism or any form of unauthentic work is strictly prohibited.
- The judges' decision regarding evaluation will be final and binding.
ROUND 1
- Date and Time: 31st October, 5:30 p.m
- Time Limit: 10 minutes, ensure stable internet connectivity.
- The quiz should be attempted only by the team leader.
- All questions carry equal weightage. No negative marking.
- Top 15 teams will advance to Round 2.
ROUND 2
Deck Submission Guidelines
- Each selected team will receive one specific Indian heritage topic.
- The deck should be a maximum of 3-4 slides, only in PPTX format (excluding introduction and appendix).
- File name format: TeamName_Markopolis'26
- The first slide must include: Team name, names of all members, college name, and contact details.
- Teams must email their pitch decks to marketingclubsvc@gmail.com by 3rd November, 12 p.m.
- Selected teams will also be required to present their deck offline before the judging panel.
The Deck can Include:
- Heritage background and cultural significance
- Industry overview and value chain
- Target audience and consumer behaviour
- Market landscape and competition
- Business and revenue models
- Marketing, branding and distribution
- Current industry trends and challenges
- Key insights and future outlook
ROUND 3
The offline round will consist of three short zones designed to test different skills. Teams should be prepared to analyse new information, apply their research, and communicate ideas clearly under time constraints. Teams will be assessed on their analytical ability, creative thinking, adaptability and understanding of how heritage intersects with contemporary markets and consumer needs. You've explored heritage and built your strategy. But can you tackle the unexpected? Get ready to put your research, creativity, and problem-solving skills to the ultimate test!