Opportunity brief
Roles and Responsibilities:
- Develop and execute social media strategies across various platforms to increase brand awareness and engagement.
- Create compelling and visually appealing content, including graphics using Canva, for social media posts.
- Manage and schedule social media content, ensuring a consistent and timely posting cadence.
- Monitor social media channels for trends, conversations, and opportunities for engagement.
- Analyze social media performance metrics and provide reports on key insights and recommendations.
- Assist in the planning and execution of social media advertising campaigns, including Facebook Ads.
- Engage with the online community, respond to comments and messages, and foster positive relationships.
- Collaborate with the marketing team to align social media efforts with broader marketing objectives.
- Stay up-to-date with the latest social media best practices, tools, and emerging platforms.
- Contribute to brainstorming sessions for new social media campaigns and content ideas.
Requirements:
- Currently pursuing or recently completed a degree in Marketing, Communications, or a related field.
- Strong understanding of social media platforms and their respective best practices.
- Excellent written and verbal communication skills.
- Creative thinking and a keen eye for design.
- Ability to work independently and as part of a team.
Skills and Qualifications:
- Proficiency in using Canva for graphic design and content creation.
- Demonstrated experience in Social Media Management and Social Media Marketing (SMM).
- Strong Written Communication skills for crafting engaging posts and responses.
- Familiarity with Social Media Advertising, particularly Facebook Ads, is a plus.
- Experience in Social Media Content Creation and developing effective Social Media Strategies.
Job Summary:
This is a 3-month internship opportunity at Scratchly. As a Social Media Intern, you will play a vital role in shaping our online presence and engaging with our audience. You'll gain hands-on experience in social media management, content creation using tools like Canva, and marketing strategy. Upon successful completion of the internship, you will receive a Certificate of Completion, and there is a potential for a full-time job offer. This role is ideal for individuals passionate about social media, eager to learn, and looking to kickstart their career in a dynamic environment.