Opportunity brief
Sai Silks Kalamandir is hiring for Digital Marketing Manager
About the Company
Sai Silks Kalamandir is seeking a Digital Marketing Manager to lead integrated digital initiatives across its retail, brand and e-commerce ecosystem. The role will work closely with internal teams, stores, vendors and external partners to strengthen digital visibility, engagement and commercial performance.
Responsibilities
- Build monthly digital strategies, content calendars and campaign plans across social media, content, influencer, performance marketing, CRM and e-commerce.
- Manage the full content cycle from concept, scripting and production through approvals, publishing and performance review.
- Plan store-wise and brand-wise reels, AI-led content, carousels, stories, contests, events and digital activations.
- Identify and manage influencers, including negotiations, briefs, approvals, publishing and ROI tracking.
- Review paid media, content, influencer, store and e-commerce performance, recommending actionable improvements.
- Coordinate with CRM, Area Managers, Store In-charges, Purchase, Planning, Vendors, Customer Service, Operations and Live teams to execute campaigns.
- Manage e-commerce content strategy, website audits, banner updates, weekly content planning and influencer initiatives.
Requirements:
- Strong knowledge of digital and social media marketing, content strategy, storytelling, influencer marketing, performance marketing and e-commerce marketing.
- Ability to interpret analytics, prepare reports, monitor ROAS and evaluate campaign and influencer ROI.
- Excellent project coordination, stakeholder management, communication and execution skills.
- Comfort working in a fast-paced retail environment with multiple stores, campaigns and deadlines.