Opportunity brief
About RareBreed University:
RareBreed University is a practical learning and development platform focused on building real-world capabilities in communication, entrepreneurship, digital skills, financial literacy, personal branding, and career development.
We are looking for a Human Resources Manager cum Sales Trainer who can build a high-performance sales culture by recruiting, training, mentoring, monitoring, and continuously developing our Sales Executives and Sales Interns.
This is a hands-on role for someone who enjoys working directly with people, understands sales, and can turn training into measurable business results.
Role Overview:
As the HR Manager cum Sales Trainer, you will be responsible for managing the people side of our sales function while also acting as the primary trainer and performance coach for Sales Executives and Interns.
Your responsibility will not end with conducting training sessions.
You will be expected to:
Recruit → Onboard → Train → Practice → Monitor → Coach → Improve → Measure → Repeat
The objective is to ensure every salesperson develops the skills, discipline, product knowledge, communication ability, and sales habits required to consistently achieve their targets.
Key Responsibilities:
Recruitment & Onboarding:
- Support recruitment of Sales Executives and Sales Interns.
- Screen candidates based on communication, attitude, learning ability, discipline, and sales potential.
- Conduct or coordinate interviews and practical sales assessments.
- Design structured onboarding plans for new team members.
- Introduce employees to company culture, policies, products, programs, sales processes, and performance expectations.
- Ensure every new hire becomes sales-ready within a defined onboarding period.
Sales Training:
Develop and deliver continuous training programs covering:
- Product and program knowledge
- Sales fundamentals
- Prospecting
- Cold calling
- Lead qualification
- Discovery conversations
- Consultative selling
- Pitching and presentations
- Objection handling
- Negotiation
- Follow-up techniques
- Closing techniques
- Customer relationship management
- WhatsApp, email and professional communication
- Lead generation and prospect research
- Personal productivity and time management
- Professional etiquette
Training should combine:
Theory + Role Play + Live Practice + Feedback + Performance Review
Daily Sales Coaching:
- Conduct daily/weekly sales huddles.
- Review calls, conversations, follow-ups and sales activities.
- Identify individual skill gaps.
- Conduct one-to-one coaching sessions.
- Provide constructive and actionable feedback.
- Run mock calls and objection-handling exercises.
- Coach team members on improving their conversion rates.
- Help underperforming employees develop individual improvement plans.
- Recognize and reinforce high-performing behaviours.
Performance Monitoring:
Track and analyse key sales metrics such as:
- Calls made
- Prospects contacted
- Leads generated
- Leads qualified
- Meetings booked
- Meetings attended
- Follow-ups completed
- Opportunities created
- Conversions
- Revenue generated
- Conversion rate
- Target achievement
- Individual productivity
- Attendance and punctuality
Create regular performance reports and identify trends requiring intervention.
Target Achievement:
Work closely with the sales team and management to translate business targets into individual activity plans.
For example:
Revenue Target → Conversion Target → Meeting Target → Qualified Lead Target → Outreach Target
Ensure every Sales Executive understands:
- Their monthly target
- Weekly target
- Daily activity requirement
- Current achievement
- Gap to target
- Actions required to close the gap
The trainer should actively coach the team toward target achievement rather than simply report whether targets were achieved.
Sales Intern Development:
Build a structured development pathway for interns:
Sales Intern → Sales Executive → Senior Sales Executive
Create progressive training modules and assessments that allow interns to demonstrate competency before taking on greater responsibilities.
Monitor:
- Learning progress
- Sales activity
- Communication skills
- Product knowledge
- Conversion ability
- Professional behaviour
- Consistency
Training Content Development:
Create and continuously improve:
- Training modules
- Sales playbooks
- Calling scripts
- Discovery frameworks
- Objection-handling guides
- Role-play scenarios
- Product training material
- Assessment tests
- Performance scorecards
- Coaching templates
- New-hire onboarding material
Training should evolve based on actual sales data and recurring challenges observed within the team.
HR Responsibilities:
- Maintain employee and intern records.
- Monitor attendance and punctuality.
- Support performance appraisal processes.
- Maintain training and development records.
- Identify employee development needs.
- Coordinate internal communication.
- Support employee engagement initiatives.
- Help establish performance standards and workplace expectations.
- Assist management with performance improvement processes.
- Promote a professional, disciplined and learning-oriented work culture.
Performance Improvement:
When an employee consistently underperforms:
- Identify the specific performance gap.
- Determine whether the issue is knowledge, skill, activity, discipline or motivation.
- Create an improvement plan.
- Provide targeted training.
- Monitor performance.
- Review progress regularly.
- Escalate or recommend further action.