Opportunity brief
About the Role:
Prepzo is hiring a Social Media & Marketing Intern to help run and grow our presence across platforms. Prepzo started with NEET exam prep and is expanding into a broader platform for students preparing for competitive exams.
Prepzo helps students prepare smarter, stay consistent, and get the guidance they need to actually perform on exam day, without the noise most prep platforms come with.
As a Social Media & Marketing Intern, you will plan and post content, test different formats to see what resonates with students, and help build Prepzo's voice on social media from the ground up.
Responsibilities:
- Plan and publish content across Prepzo's social media platforms.
- Assist in developing weekly and monthly content calendars.
- Research social media trends, student interests, memes, formats, and relevant conversations.
- Experiment with different hooks, formats, captions, and content styles to improve engagement.
- Manage day-to-day social media activities, including publishing, scheduling, and basic community engagement.
- Monitor comments, messages, and audience responses where required.
- Track key social media metrics and identify patterns in content performance.
- Use performance insights to suggest improvements for future content.
- Collaborate with the team on campaigns, launches, and promotional activities.
- Help maintain a consistent brand voice across social platforms.
- Keep track of competitor and EdTech social media activity to identify useful content opportunities.
Requirements:
- Freshers are welcome; no prior experience required.
- Good communication and creative sense for what makes content work.
- Interest in social media, content creation, and student-facing brands.
- Eagerness to learn and a proactive attitude.
- Must be willing to work remotely with a laptop and phone for content creation.
Preferred Skills:
- Familiarity with ChatGPT, Gemini, Claude, or other AI tools
- Interest in education and student learning
- Basic video editing: Canva/Instagram