Opportunity brief
About the Company
Pooja Handmade Art is a D2C brand creating premium handcrafted felt products, hand-stitched by skilled women artisans in the Himalayas. We specialize in personalised name hangings, nursery decor, plush ornaments, and festive decor, with 700+ verified 5-star reviews. We're building out a lean marketing team and looking for someone to own this specific piece end-to-end.
Responsibilities
- Build and maintain a weekly content calendar across Instagram, Facebook, and Pinterest.
- Write captions, post copy, and short-form written content.
- Monitor engagement, reply to comments and DMs.
- Track analytics (reach, saves, click-throughs) and report weekly on what's working.
- Coordinate with the Content Creator on what needs to be shot/designed each week.
Requirements
- Experience managing a brand or personal page with real engagement (share links).
- Strong writing skills in English (Hindi/Hinglish comfort is a plus).
- Understanding of each platform's algorithm and content style.
- Comfortable with basic analytics/reporting.