Opportunity brief
Overview:
KIVO - The Kids Athletic Development Brand.
KIVO = products that make kids stronger, fitter and faster.
The name itself doesn't need to have a literal meaning. We give KIVO its meaning through the products, philosophy and brand experience.
What KIVO stands for
STRONGER
Build real strength, power, grip and body control.
FITTER
Build stamina, endurance, coordination and movement capacity.
FASTER
Build speed, agility, reaction and explosiveness.
CHAMPS
Give kids challenges, progression, and measurable goals so they can see themselves getting better.
Guidelines:
- Just submit 1 PPT or PDF of the product that you think will be the bestsellers for our category.
- Search for Products that have excellent demand, and what could be made better.
- Don't stop at India; get product ideas from around the world.
- Do all the market research - like sales on marketplaces, website, Quick commerce, etc., and find us the winning products
Rules:
- The rule is simple - 1 Product on 1 Page and its data/analysis as to how much it sells and why it sells and what could be done better. Data is a must*
- Required: more than 10 and fewer than 15 Products.