About the role
Overview
- 20 SECONDS. ONE BRAND. MAKE INDIA STOP SCROLLING.
- Think you can create an advertisement so good that people actually want to watch it?
- We're challenging India's most creative minds to make the next unforgettable OORO campaign.
- OORO is building a digital advertising network inside auto-rickshaws, helping brands become part of everyday journeys.
- Now it's your turn to tell our story.
Your Mission
Create a 15–20 second original Instagram Reel that makes people curious about OORO.
Your video must:
- Capture attention within the first 2 seconds.
- Feature OORO meaningfully.
- Explain or creatively communicate what OORO does.
- Include a memorable ending or call to action.
- Use original or properly licensed content.
Comedy, cinematic storytelling, motion graphics, animation, and unconventional advertising ideas are all welcome.
How to Participate
- Register through Unstop.
- Create your original OORO advertisement.
- Publish your Reel on Instagram, tagging OORO's official account and including #OOROAttentionHeist.
- Submit your Reel link and original video file on Unstop.
- The official OORO account handle and brand asset kit will be provided to participants. An equivalent private submission option will be available for participants unable to post publicly.
Judging Criteria
- Hook and attention capture — 30%
- Originality and creativity — 30%
- OORO brand storytelling — 25%
- Visual and editing quality — 15%
Follower counts, likes, and views will not determine the winner.
What's in It for You?
- A chance to have your work featured across OORO's social channels.
- Opportunities to build a real-world advertising portfolio.
- Recognition from the OORO founding team.
- Selected, approved work may be displayed on OORO advertising screens.
- Announced prizes for the best entries.
All promotional reuse of participant submissions will require appropriate permission. Final prizes, competition dates and detailed rules will be published before registration opens.
Don't make another ad. Make the ad people remember.
Presented by OORO.