About the role
Overview
48 HOURS. ONE UNKNOWN BRAND. MAKE BENGALURU NOTICE.
Think you've got what it takes to make a local business famous?
OORO is challenging students, designers, marketers, content creators, and aspiring entrepreneurs to create unforgettable advertising campaigns for real Bengaluru businesses.
And this time, your work won't just sit inside a PowerPoint.
The Challenge
Choose an assigned participating business and build a campaign that makes people stop, watch, and remember.
Your submission must include:
- One original 15–30 second advertisement.
- One social-media creative.
- A memorable campaign hook.
- A short marketing and customer-conversion strategy.
- A social-media campaign reveal featuring OORO.
For the public showcase track, each team must:
- Publish an original campaign reveal on Instagram or LinkedIn.
- Tag the official OORO account in the post caption.
- Include #MakeThemFamousWithOORO and #OOROBrandChallenge.
- Clearly identify the competition and the business being featured.
- Submit the published post URL with the competition entry.
OORO will verify tags using the official account handles provided at launch. Participants with private accounts or accessibility restrictions may submit directly through the competition portal for an equivalent non-public track.
Following accounts, tagging friends, purchasing products, or generating likes is not required.
The Rounds
Round 1 — Discover the Brand
Study a real business and understand its marketing challenge.
Round 2 — Create Something Unforgettable
Build an original advertisement and publish your campaign reveal with the OORO tag and campaign hashtags.
Round 3 — The OORO Spotlight
Shortlisted teams present their work. Selected brand-approved advertisements may be displayed on OORO screens in Bengaluru.
Judging Criteria
- Creativity and originality: 30%
- Understanding of the business: 25%
- Advertisement effectiveness: 25%
- Practical execution: 10%
- Presentation and storytelling: 10%
Likes, views, follower counts, and paid promotion will not determine winners.
Why Participate?
- Work with real businesses.
- Build a portfolio-worthy advertising campaign.
- Get recognised by OORO and participating brands.
- Receive professional feedback.
- Compete for officially announced rewards.
- Get a chance to see your creative on a real advertising screen.
Teams retain ownership of their submissions. OORO will seek separate permission for promotional reuse and screen publication.
Your creativity. A real business. An entire city waiting to discover it.
Presented by OORO.
Final rules, eligibility, prizes, dates, social account handles, and participation terms will be published before registrations open.