Opportunity brief
Nykaa Fashion is hiring for the role of Executive Platform & Growth!
Responsibilities of the Candidate:
Driving Sales and Growth:
- Allocate and optimize on-site visibility levers including homepage, category pages, and curations
- Plan and execute promotional strategies including cart rules, coupons, and discounting to drive conversion
- Monitor and improve platform KPIs such as conversion, traffic split, bounce rate, and funnel efficiency
Cross-functional Coordination:
- Liaise with Site, CRM, Design, Brand, and Performance Marketing teams to execute campaigns and site refreshes
- Ensure timely readiness of creatives, banners, and landing pages
- Work with cataloguing teams to ensure best-in-class product representation
Data Analysis & Strategic Planning:
- Analyse performance data to identify bottlenecks across the customer funnel
- Benchmark against competition brands on site and spot visibility/content/price gaps
- Track, report, and maintain dashboards for key business metrics
Process & Stakeholder Management:
- Reporting and presentations for internal reviews and leadership update
- Identify opportunities for catalogue improvements and customer experience enhancement
- Manage a calendar of on-site activations, promotional moments, and visibility properties
Requirements:
- Strong analytical mindset with experience in working with data and deriving actionable insights
- Comfort with cross-functional collaboration and coordination in a fast-paced environment
- Proficiency in Excel and PowerPoint for reporting and stakeholder communication
- A background in category management or ecommerce business operations is preferred.