Opportunity brief
Nykaa Fashion is hiring for the role of Executive - Category & Brand Management!
Responsibilities of the Candidate:
- Driving Sales:
- Responsible for developing, implementing, managing and reporting on plans to improve site metrics by increasing conversion, AOV, and other KPIs
- Responsible for top-line revenue goals within the established investment budget to achieve P&L goals
- Manage website content to align with monthly promotions, seasonal promotions and overall marketing strategy
Monitoring Brand performance:
- Secure Margins in line with overall guidance
- Negotiate budgets, set goals, monitor and report on performance
- Plan and execute brand campaigns across various platforms and take corrective actions to stay on course of the plan
- Meet the plan for recognition and awareness of accountable brands
- Report performance against key metrics in approved formats
- Improve customer experience and retention:
- Drive banner revenue through list growth, segmentation and increased efficiency
- Develop processes and procedures to drive customer retention
- Analyse user experience across channels and touch points through web analytics and determine potential improvements
Seller/Brand Onboarding:
- Identify and reach out to potential sellers and brands that align with the platforms goals and values.
- Guide new sellers and brands through the entire onboarding process, from initial contact to becoming fully operational on the platform.
- Assist with account setup, documentation, and verification processes, ensuring all necessary agreements
- and KYC requirements are completed accurately and in compliance with company policies.
- Provide in-depth training and resources on platform usage, including product listing, pricing strategies, sales optimization, and inventory management.
Requirements:
- Category experience is strongly preferred.
- Advanced Excel and PPT user.
- You will succeed in this role by:
- Building long-term relationships with key brand partners.
- Achieving the right category mix and securing margins in line with overall guidance.
- Improving customer experience across different touchpoints.