Brand Strategist & On-Camera Content Creator

Job Description

Brand Strategist & On-Camera Content Creator – Personal Branding

About the Role

We are looking for a Brand Strategist & On-Camera Content Creator who can combine strategic thinking with creative execution.

This role is responsible for building and executing personal brand strategies for founders, entrepreneurs, CXOs, professionals and industry leaders.

The ideal candidate should understand that personal branding is not just about posting content. It is about building positioning, authority, credibility, visibility and a recognizable personal identity across digital platforms.

You will be responsible for understanding the individual, their expertise, business goals and target audience, and then developing a 360° personal branding strategy that connects their personality with their business, industry and long-term objectives.

The role also requires the ability to create content, develop content ideas/scripts and confidently appear in front of the camera when required.

Key Responsibilities

1. Personal Brand Strategy

- Develop complete personal branding strategies for founders, entrepreneurs, CXOs and professionals. -

Understand the client's:

- Background and expertise - Business objectives - Target audience - Industry positioning - Personal strengths - Communication style - Long-term vision

- Define the client's personal brand positioning and core identity. - Identify key areas/topics the individual should be known for. - Develop content pillars, messaging pillars and brand narratives. - Create a clear roadmap for building authority, credibility and visibility. - Align the personal brand with the individual's business and professional goals.

2. 360° Brand & Marketing Strategy

Develop integrated strategies across multiple touchpoints, including:

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Personal Branding

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Social Media

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Content Marketing

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Thought Leadership

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Founder Branding

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LinkedIn Branding

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Instagram Branding

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Video Content

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PR & Visibility

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Community Building

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Event & Experiential Marketing

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Lead Generation

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Digital Marketing

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Brand Partnerships

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Influencer/Creator Collaborations

The candidate should understand how different marketing activities work together to create a strong 360° brand ecosystem.

3. Content Strategy

- Build monthly and quarterly content strategies. - Develop content calendars for clients. - Identify relevant trends, conversations and industry opportunities. -

Create content ideas for:

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Reels

- Short-form videos - LinkedIn posts -

Carousels

- Founder stories - Educational content - Opinion-led content - Industry insights - Behind-the-scenes content - Event-based content

- Convert the client's knowledge and experiences into engaging content. - Maintain consistency in the client's tone, personality and positioning.

4. Content Creation & Scripting

The candidate will also be actively involved in content execution.

Responsibilities include:

- Writing short-form video scripts. - Developing hooks and storytelling structures. - Creating talking-point frameworks for founders. - Converting complex business topics into simple, engaging content. - Writing captions and content copies. - Creating content briefs for designers and editors. - Developing video concepts based on the personal brand strategy. - Researching topics and references for thought-leadership content.

The candidate should be comfortable taking an idea from strategy → concept → script → shoot.

5. On-Camera Content Creation

This is an important part of the role.

The candidate should be:

- Comfortable appearing in front of the camera. - Confident speaking naturally on video. - Able to deliver short-form content with energy and clarity. - Comfortable creating demonstration/example videos when required. - Capable of understanding framing, hooks, delivery and basic video composition. - Willing to participate in shoots and content production. - Able to guide clients/founders during shoots and help them become comfortable on camera.

The role is not limited to being the face of the brand. The primary responsibility remains strategy and content; however, the candidate should be capable of becoming an on-camera creator when required.

6. Founder & Executive Content Development

Work closely with founders and senior professionals to extract their knowledge and experiences.

This includes:

- Conducting content discovery conversations. - Identifying stories, experiences and opinions worth sharing. - Turning conversations into content opportunities. - Building founder narratives. - Developing thought-leadership themes. - Helping clients communicate their expertise in an authentic manner. - Preparing founders for video shoots. - Providing on-camera direction and feedback.

7. Event & Experiential Marketing Integration

Since Navrasa Media works across 360° marketing and event solutions, the candidate will also contribute to connecting personal brands with real-world experiences.

This may include:

- Developing founder presence at events. - Creating content around events and experiences. - Building event-led personal branding campaigns. - Developing event-based content opportunities. - Connecting personal branding with experiential marketing. - Creating content before, during and after events. - Identifying networking, collaboration and visibility opportunities through events.

8. Research & Trend Intelligence

- Research industries, competitors and audience behaviour. - Track social media and content trends. - Identify emerging formats and content opportunities. - Monitor competitor positioning. - Study successful personal brands and thought leaders. - Identify conversations that can strengthen a client's authority. - Convert relevant trends into brand-aligned content instead of blindly following trends.

9. Performance & Optimization

The candidate should understand that content is not created only for vanity metrics.

Track and evaluate:

- Content performance - Engagement quality - Audience response - Profile growth - Content reach - Inbound inquiries - Audience sentiment - Authority-building signals - Lead-generation opportunities

Use insights to continuously improve the content and personal branding strategy.

Ideal Candidate Profile

We are looking for someone who is:

- Strategically minded. - Creative and highly curious. - Comfortable with ambiguity and experimentation. - Strong in communication and storytelling. - Comfortable speaking in front of a camera. - Interested in personal branding and creator-led marketing. - Able to understand business, not just social media. - Able to convert business expertise into compelling content. - Comfortable interacting directly with founders and senior professionals. - Strong in research and content ideation. - Proactive and execution-oriented.

Must-Have Skills

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Personal Branding

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Content Strategy

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Social Media Strategy

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Copywriting

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Storytelling

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Short-form Video Content

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Script Writing

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Brand Positioning

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Market & Audience Research

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On-Camera Communication

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Basic Understanding of Digital Marketing

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Understanding of LinkedIn & Instagram

Good to Have

- Experience working with founders/CXOs. - Experience in a marketing agency or branding consultancy. - Experience in creator marketing. - Understanding of Meta Ads and performance marketing. - Experience with event/experiential marketing. - Basic knowledge of video editing. - Basic understanding of design. - Experience managing personal brand accounts. - Knowledge of LinkedIn content strategy.

What Success Looks Like

Within the role, the candidate should be able to independently move through this process:

Understand the Person

↓

Understand the Business & Industry

↓

Define Personal Brand Positioning

↓

Build Brand & Content Strategy

↓

Create Content Pillars

↓

Develop Ideas & Scripts

↓

Plan & Execute Shoots

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Publish & Distribute Content

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Measure Audience Response

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Optimize & Scale the Personal Brand

Key Performance Indicators

Success will primarily be evaluated through:

- Quality and consistency of content strategy. - Number and quality of content ideas generated. - Execution of monthly content calendars. - Quality of scripts and storytelling. - Consistency of content production. - Improvement in personal brand visibility and positioning. - Engagement quality and audience relevance. - Growth in inbound conversations/inquiries. - Client/founder satisfaction. - Ability to independently manage the strategy-to-execution process.

Important: KPIs will not be limited to follower count or vanity metrics. The focus will be on brand authority, relevant visibility, audience trust, content consistency and business-aligned outcomes.

Why Join Navrasa Media?

At Navrasa Media, you will not be restricted to a traditional social media role.

You will work at the intersection of:

Personal Branding + 360° Marketing + Content + Events + Experiential Marketing + Business Growth

You will get the opportunity to work directly on building brands for founders, entrepreneurs and businesses while also contributing to the larger evolution of Navrasa Media as a 360° marketing and experiential solutions company.

The Role in One Line

"Build the strategy, create the story, get in front of the camera, and help turn people into brands."