Opportunity brief
Overview:
Every successful brand is built on a compelling story, and bringing that story to life requires creativity, strategy, and confidence. AD Mania challenges participants to demonstrate the skills of a brand strategist, the creativity of a copywriter, and the confidence of a performer through a rigorous three-round advertising competition.
Rules:
- Number of Rounds: 3 (Identify the Ad → Counter Ad → AdZap)
- Team Size: 1–3 members per team
- All team members must be from the same institution
- A student cannot be part of more than one team
- Each team may submit only one entry per round
- Round 1 submissions/responses must be completed within the stipulated window, late entries will not be considered
- Round 2 Counter-ad submissions must be entirely original and created by the participating team. Any form of plagiarism, unauthorised use of existing agency content, or copyright infringement will result in immediate disqualification.
- Round 3 is mandatory in-person; shortlisted teams unable to attend offline will be removed from the competition.
- Props, time limits, and constraints for the AdZap round will be shared with shortlisted teams beforehand and must be strictly followed.
- Any violation of the above rules will result in immediate disqualification of the entire team
- The event format and rules are subject to change prior to the commencement of the event.
Eligibility:
- Open to UG students only.
General Instructions:
- Multiple Event Registrations: Teams may register for multiple events conducted on the same day. However, if a team qualifies for subsequent rounds of two or more events with overlapping schedules, it must choose and continue with only one event. The organisers will not delay or reschedule events to accommodate such conflicts.
- Team Composition: Teams may add, remove or replace members until registration closes. After that, the team composition is final, and no addition, substitution or replacement of team members will be permitted. Any unauthorised change in team composition may result in disqualification.
- Punctuality & Schedule: Participants must report at the designated venue within the specified reporting time and adhere to the event schedule. Teams are responsible for managing their participation across multiple events. Delays caused by participation in another event will not be considered grounds for postponement.
- Rules & Decisions: All participants must abide by the rules and instructions of the organising committee and event coordinators. Judges' decisions regarding evaluation and results, and the organising committee's decisions regarding rules, scheduling and conduct, shall be final and binding.
- Disqualification: The organising committee reserves the right to disqualify any team or participant for violation of the rules, misconduct, unauthorised changes in team composition, or actions that disrupt the smooth conduct of the event.
- Schedule Changes: The organising committee reserves the right to modify event timings, venues or procedures in case of unforeseen circumstances. Any changes communicated through official channels shall be binding on all participants.
- Certificates: All participants will receive an e-certificate.