Opportunity brief
Overview:
MERX is a marketing-focused competitive event that assesses participants' comprehension of fundamental marketing concepts as well as their capacity for creativity, critical thought, and strategic decision-making. Through quizzes, campaign development, and case-based problem-solving, the event challenges participants by fusing theory with practical application.
Round 1 (Unstop): Brand Pulse: Merx Quiz:
This quiz challenges participants to connect fragmented clues and decode their strategic problem-solving skills through questions on marketing analytics, branding strategies, consumer behaviour, digital campaigns, and real-world business case scenarios.
Duration: 30 Minutes:
Round 2 (Unstop): Market Makers: Marketing Campaign:
Qualified participants must design a creative marketing campaign for a given problem within a fixed time limit. This must include elements like target audience, value proposition, and promotional strategy.
The instructions and rules will be provided along with the Problem Statement.
Duration: 3 days window:
Round 3 (Offline): The Market Verdict: Case Analysis:
This will be an offline round.
Shortlisted participants from round 2 will progress to the final round. The final round challenges teams to crack a high-stakes marketing case, where insight meets execution. Finalists must design a data-backed, creative, and market-ready strategy that addresses real business constraints.
Data will be provided on the day of event.
Rules:
- Each team must consist of 2-4 members
- All team members must be from the same college
- No limit on the number of teams from each college
- All post-graduate students are eligible to participate
- A person can register as part of only one team for one event. Violation of this rule will lead to disqualification of the entire team
- Submission of videos/ presentations will not be accepted post the deadline
- Certificates to all participants
Guidelines:
- Eligibility: PG
- Team Participation Team Size: 2-4 Members
- Cross-college teams are not allowed
Disclaimer:
- The Third Place for an event will be awarded only if the number of participating teams is six or more for that event.
General Instructions:
- Multiple Event Registrations: Teams may register for multiple events conducted on the same day. However, if a team qualifies for subsequent rounds of two or more events with overlapping schedules, it must choose and continue with only one event. The organisers will not delay or reschedule events to accommodate such conflicts.
- Team Composition: The team composition submitted during registration shall remain final. No addition, substitution or replacement of team members will be permitted on the day of the event. Any unauthorised change in team composition may result in disqualification.
- Punctuality & Schedule: Participants must report at the designated venue within the specified reporting time and adhere to the event schedule. Teams are responsible for managing their participation across multiple events. Delays caused by participation in another event will not be considered grounds for postponement.
- Rules & Decisions: All participants must abide by the rules and instructions of the organising committee and event coordinators. Judges' decisions regarding evaluation and results, and the organising committee's decisions regarding rules, scheduling and conduct, shall be final and binding.
- Disqualification: The organising committee reserves the right to disqualify any team or participant for violation of the rules, misconduct, unauthorised changes in team composition, or actions that disrupt the smooth conduct of the event.
- Schedule Changes: The organising committee reserves the right to modify event timings, venues or procedures in case of unforeseen circumstances. Any changes communicated through official channels shall be binding on all participants.