Opportunity brief
Round I · The Brief — Concept Screening:
- Teams draw an assigned product and get 20 minutes to shape a brand concept — a name, a tagline and the core hook — pitched in two minutes.
- The strongest concepts advance.
Round II · The Conquest — Live Campaign:
- Finalists draw a surprise product and take 30 minutes to build a full go-to-market campaign — positioning, target audience, pricing and channel plan — presented in five minutes and sealed with a live 45–60 second advertisement.
- Three minutes of Q&A test the strategy behind the spectacle.
Judging:
- Strategy: Positioning, audience, pricing
- Creativity and Originality
- Impact of the Live Advertisement
- Coherence Across Every Front
- Composure in Q&A
Guidelines:
- Eligibility: Bona fide UG students; team of 3 from the same college
- Team Size: 2–3 members
- Mode: Offline
- Inter-college team members not allowed.
- Inter-specialization team members allowed.
- Spot Registrations are also available.