Opportunity brief
We are hiring a high-energy, creative Social Media Content Creator who thrives on taking the initiative. You will have full creative freedom to conceptualize, produce, edit, and distribute engaging content across Instagram, YouTube Shorts, LinkedIn, and other emerging channels.
Responsibilities:
- Content Production: Script, shoot, and edit short-form videos (Reels/Shorts), aesthetic carousels, and high-impact visual assets.
- Trend-Jacking & Ideation: Monitor cultural trends, viral audio, and niche conversations to create timely, relevant content for MELLOWVAULT.
- End-to-End Ownership: Manage the content calendar from brainstorming and drafting copy to publishing and community management.
- Performance Tracking: Analyze engagement metrics, viewer retention, and reach to continuously iterate and refine content strategy.
- Audience Engagement: Spark conversations in comment sections and DMs to build an authentic, loyal community.
Requirements
- Initiative & Autonomy: A self-starter mindset; you experiment with fresh formats and bring new concepts to the table without needing constant micromanagement.
- Editing & Design Skills: Proficiency in video editing tools (CapCut, Premiere Pro, VN) and basic design platforms (Canva, Photoshop).
- Storytelling & Copywriting: Strong grasp of hooks, visual pacing, and punchy caption writing.
- Portfolio/Proof of Work: Active personal creator accounts, past client work, or a portfolio showcasing original content.