AdVenture

About AdVenture

AdVenture is a three-round marketing and brand strategy competition conducted as part of Strategia 2027. The event places participants in the role of an advertising and marketing agency, challenging them to develop, defend, and adapt a campaign for a real product from a real brand.

The competition tests participants' ability to understand consumers, identify market opportunities, think creatively, and make strategic decisions under pressure. Across three progressively challenging rounds, teams will develop a campaign strategy, respond to a marketing crisis affecting the same brand, and defend their decisions in an undisclosed live finale.

Focus Areas

• Consumer Insight
• Brand and Market Relevance
• Creative Thinking
• Strategic Thinking
• Problem Diagnosis

Who Can Participate?

Any undergraduate (UG) or postgraduate (PG) student currently pursuing their education is eligible to participate.

Team Size and Format

• Team Composition: 2 members. Solo entries are not permitted.
• Event Format: 3 rounds.
• Preliminary Rounds: 2 online rounds.
• Final Round: Offline.

Rounds and Competition Structure

Round 1: Pulse Check: The Brief (Online)

• The real product and brand for the case will be announced at the beginning of the round. Teams must develop a campaign concept for the given brand.
• Participants must submit either a slide deck (PPT/PDF) or a single poster, strictly following the format specified in the round brief.
• The highest-performing teams, with the number to be announced, will advance to Round 2.

Round 2: The Red Alert: Crisis (Online)

- Teams will receive a marketing crisis or product-related problem connected to the same brand and case used in Round 1. The crisis may involve a public relations setback, declining brand relevance, a repositioning requirement, or a failed product launch.

Teams must diagnose the problem and develop a revamped marketing brief containing:

• Problem Diagnosis and a Fresh Strategic Direction
• Key Messaging and a Proposed Course of Action

This round evaluates the ability to respond to unexpected challenges, rethink campaign strategies, and propose practical, relevant solutions while maintaining brand alignment.

Round 3: The Full Throttle (Offline)

• The final round will be an undisclosed surprise challenge, revealed only when the round begins.
• Finalists must think on their feet and defend the campaign developed in Round 1 and the crisis response developed in Round 2 before the judging panel.
• This round tests strategic clarity, adaptability, confidence, and the ability to justify marketing decisions under pressure.

The AdVenture Challenge

AdVenture goes beyond conventional marketing exercises by challenging participants to think like real-world brand strategists. From building a compelling campaign to navigating a brand crisis and defending their decisions in a live finale, teams must demonstrate creativity backed by strategic reasoning.

Bring your ideas, challenge conventions, and prove that you can turn a brand brief into a winning strategy.

AdVenture: Brand. Buzz. Boom.