Opportunity brief
Learning Routes Private Limited is hiring for Digital Marketing Executive (Google Ads Specialist)
About the Company
Learning Routes Private Limited is an education-focused organization committed to helping learners discover relevant academic and professional opportunities. The company is seeking a performance-oriented Digital Marketing Executive to strengthen its paid acquisition efforts and contribute to measurable business growth through effective digital campaigns.
Responsibilities
- Plan, launch, manage, and scale Google Ads campaigns across Search, Display, and Remarketing networks.
- Optimize campaigns to improve click-through rate, cost per acquisition, return on advertising spend, and overall conversion performance.
- Conduct keyword research, identify negative keywords, refine ad copy, and improve landing-page alignment.
- Develop and manage bidding strategies, budgets, conversion tracking, and campaign experiments.
- Monitor PPC metrics including CTR, CPA, CPM, ROAS, conversions, and spend efficiency using Google Ads and Google Analytics.
- Test campaign elements continuously, identify growth opportunities, and prepare clear performance reports with actionable insights.
Requirements
- 2–3 years of hands-on experience in Google Ads, Google AdWords, or paid search campaign management.
- Strong understanding of PPC metrics, campaign optimization, keyword strategy, bidding, and conversion tracking.
- Ability to manage multiple campaigns simultaneously with a structured, analytical, and data-driven approach.
- Good communication, coordination, reporting, and problem-solving skills.
- Experience in the education industry or a similar growth-focused environment will be valuable.
This is a full-time, in-office opportunity based in Gurgaon, Haryana, with working days from Monday to Saturday. The selected candidate will receive a monthly salary of ₹40,000–₹45,000.