Sportonomics

Overview

What if you could turn a sport nobody is watching into the next big business?

Sportonomics is not just a case competition. It is a challenge to spot an opportunity where others see none.

Shortlisted teams will be given a sport with untapped business potential, from archery and judo to karate and beyond. Your task? Build an entire business around it.

You decide where the opportunity lies. You decide what the business should look like. You decide how to make it profitable.

We will give you a common framework to work with, but the rest is yours: your research, your strategy, your business model, and your creativity.

And then comes the real test.

The Market

Each team will pitch its venture to a panel of judges, who will evaluate every business on key parameters, including market research, business strategy, viability, and potential for growth.

But judges aren't the only ones deciding.

Every participating team will receive a fictitious ₹10 lakh investment pool and become an investor in the Sportonomics market. You can distribute your investment across the ventures you believe have the greatest potential, backing the ideas you would actually invest in.

The judges will do the same.

These investments become your market validation.

So, Who Wins?

The team that doesn't just build the most creative idea, but proves that its idea has real business potential.

Because in Sportonomics, a great pitch isn't enough. You have to build something people believe is worth investing in.

Find the Opportunity. Build the Business. Win the Market.

Welcome to Sportonomics.

Sportonomics | Round-Wise Structure

Round 1 | The Qualifier

Put your knowledge of sports, business, economics, and general sports awareness to the test.

Participate in an online quiz covering key concepts and current understanding across these domains. Teams that demonstrate the strongest performance will qualify for the next stage of the competition.

Round 2 | The Sportonomics Challenge

The shortlisted teams will be assigned a sport with untapped commercial and developmental potential.

Your challenge is to research your assigned sport, identify the gaps and opportunities within its ecosystem, and develop a comprehensive, sustainable business model capable of transforming the sport into a commercially viable and high-growth industry.

Your business model must address the following five core areas:

• Infrastructure & Ecosystem Development
• Business Model & Revenue Generation
• Marketing, Media & Fan Engagement
• Talent Pipeline & Participation
• Investment, Partnerships & Scalability

Presentation Guidelines

• Maximum 9 slides
• 5 core slides must address the five parameters above.
• The remaining slides may include:
• Cover / Introduction
• Executive Summary or Key Opportunity
• Supporting Data / Appendix
• References / Sources
• Thank You
• Teams are encouraged to use relevant data, market research, financial logic, and industry insights to substantiate their proposals.

Round 3 | The Final Pitch & Investment Simulation

The Top 10 teams will advance to the final offline round, where they will present their business models before a panel of judges.

Case Presentation

Present your proposed business model and make the case for why your model has the strongest potential to transform your assigned sport into a sustainable and commercially successful industry.

• Presentation Time: 8 minutes
• Judge Q&A: 5 minutes

The Sportonomics Investment Simulation

The final round goes beyond a conventional case presentation.

Each shortlisted team will receive a fictitious investment corpus of ₹10 lakh and will take on the role of an investor in the Sportonomics market.

As the presentations unfold, teams will evaluate the other ventures and decide where they want to invest their capital based on the strength, viability, and potential of the business models presented.

At the same time, the judges will receive an investment corpus and independently invest in the ventures they believe demonstrate the strongest potential.

All investments will remain confidential throughout the round. Once the investment window closes, the investments will be revealed and incorporated into the final scoring.

Your final standing will therefore reflect not only the quality of your case, but also:

• How convincingly you present your idea
• How strongly the judges believe in it
• How effectively you read the market and invest your capital

The final results will be determined through the Sportonomics scoring and investment simulation mechanism, culminating in the final leaderboard and Top 3 podium finishes.