Opportunity brief
What if sustainable packaging was not just an environmental choice, but a business decision you had to defend?
RE:FORM is a strategy competition built around one of the most visible challenges in the QSR and food-delivery industry: packaging. Teams will step into the shoes of decision-makers and build a sustainable packaging strategy that balances cost, functionality, customer experience, brand perception, and environmental impact.
But building the strategy is only the beginning.
After an initial quiz, shortlisted teams will work on a real-world QSR or food-delivery packaging case and develop a solution grounded in commercial feasibility and sustainability.
The real challenge begins on campus.
Teams will enter a live resource auction, compete for limited resources using Green Credits, negotiate through a barter and trade window, and then face a surprise crisis scenario that could change everything. A material may suddenly become more expensive. A regulation could make part of your strategy unviable. A packaging failure could put your brand reputation at risk. You will have to rethink, adapt, and make the numbers work in real time.
The strongest teams will then defend their final strategy before a panel of judges, where commercial viability, strategic consistency, and the ability to communicate and justify every trade-off will determine who comes out on top.
In RE: FORM, the best solution is not simply the greenest one. It is the one that can survive the real world.
Because the way we package food today will determine how much of tomorrow we get to unwrap.