Off- Brand: B-Plan Competition (case Comp)

Business Plan Competition | Juxtapose'26

What if your favourite coffee brand started selling drinkware? What if a clothing label ventured into fitness technology? Or a footwear company decided to design furniture?

- Pitch Deck Submission Deadline: 14 November 2026, 11:59 PM.

Submission link:

https://docs.google.com/forms/d/e/1FAIpQLSfyun5hM_he3KERmSLyiEeWdIl7_Td_gNMxKSs6msjXkmUk3A/viewform?usp=sharing&ouid=103545350630338718015

(Please make sure that all your team members register on UnStop and then continue to the Google Form for Pitch deck submission)

Juxtapose'26 presents Off-Brand, a business plan competition that challenges you to take an established, widely recognised brand beyond its usual line of business and reimagine what it could become.

The challenge is simple: choose an existing brand and introduce an entirely new product in a market it has never explored. Identify a real consumer problem, develop an innovative product that addresses it and build a business proposition that makes commercial sense.

But an interesting idea is only the beginning. You must also establish why your chosen brand is the right fit, identify your target market, assess feasibility and convince the judges that your unconventional idea has the potential to become a viable business.

Teams will present their business plans to a panel of judges through a structured pitch deck, explaining the product concept, business model and proposed market-entry strategy.

And there's a twist! Be prepared for unexpected challenges that will test your ability to think on your feet, adapt your strategies and make critical business decisions under pressure.

Originality meets strategy. Creativity meets commercial viability. Are you ready to take a brand Off-Brand?

Competition Details

• Eligibility: College students from universities across India.
• Team Size: 3–4 members.
• Mode: Offline.
• Venue: Lady Shri Ram College for Women, New Delhi.
• Format: Business plan presentation followed by a Q&A session.
• Pitch Duration: 10 minutes.
• Q&A Duration: 3 minutes.
• Presentation Format: Business plan pitch deck.
• Further Instructions: To be communicated by the organising team.

Guidelines & Rules

• Each team must consist of 3–4 members.
• Teams must select one existing, widely recognised brand and develop an original product outside its usual business category.
• Brand collaborations, crossovers or combinations involving multiple brands are not permitted.
• The proposed product must address an identifiable consumer need or problem.
• The product must be commercially feasible using existing technology and available resources.
• Teams must establish the relevance of their chosen brand to the proposed product, taking into consideration its identity, reputation, resources and existing customer base.
• The business plan must comprehensively cover the product concept, target audience, market feasibility, pricing strategy, competition, production requirements and marketing strategy.
• Every submission must clearly mention the full names, college/institution names, contact numbers and email addresses of all team members.
• The use of Artificial Intelligence (AI) tools is strictly prohibited. All submissions must be original work conceptualised and created entirely by the participants.
• Participants must ensure that their Google Drive submission link is accessible to the organisers, with viewing permissions enabled. Restricted or inaccessible links will not be considered.
• Each team will be allotted 10 minutes to present its business plan, followed by approximately 3 minutes of questions from the judging panel.
• All concepts, business plans and campaign creatives must be original. Plagiarised or copied submissions will not be considered.
• Offensive, discriminatory, political or sensitive content, as well as proposals involving age-restricted products, are not permitted.
• Participants must adhere to all instructions and time limits communicated by the organising team.
• The decision of the judging panel regarding evaluation and final results will be final and binding.

Think Beyond the Brand!

A brand is more than the product it sells. It is an identity, a reputation and a relationship with its consumers.

Now imagine taking that identity somewhere entirely unexpected.

Challenge conventions, rethink markets and turn an unconventional idea into a compelling business proposition.

Register now and show us what happens when a brand goes Off-Brand!