Opportunity brief
Overview
Reimagine. Rebuild. Rise.
Take a failed or discontinued brand, identify the reasons behind its failure, rethink its strategy, reposition it, and pitch a compelling comeback.
Prizes Worth ₹80,000
- 1st Prize: ₹35,000
- 2nd Prize: ₹25,000
- 3rd Prize: ₹20,000
Eligibility: PG students across India
Registration Deadline: 5th September 2026
One Brand. One Bold Strategy. One Opportunity to Rise.
Team & Eligibility Guidelines
- Each team must consist of 2–3 members.
- All team members must belong to the same college/institution. Cross-institution teams are not permitted.
- All participants must be bona fide students of the institution declared at the time of registration.
- Participant verification is mandatory. Participants with an official college email ID will be verified through their college email. In its absence, a valid college ID card must be provided as proof.
- Submission of false, inaccurate, or unverifiable information may result in disqualification.
Game Rules
- Strict No-AI Policy: All work must be original and created by the participants. Violation of the No-AI policy may result in immediate disqualification.
- Late submissions will not be accepted. All deadlines must be strictly followed.
- Plagiarism or copying another team's work will lead to disqualification.
- Teams must be able to explain and defend their submitted ideas, if required.
- The game rulebook will be shared with the team POC, and all guidelines outlined in the rulebook must be strictly followed during the game.