ADMADS

ADMADS – Advertising and Brand Communication Competition: ADMADS is a multi-stage advertising and brand communication competition that challenges participants to transform a given product or service into a compelling marketing campaign. Acting as creative advertising agencies, teams will analyze the assigned product, identify the target audience, develop an innovative campaign strategy, and produce a high-impact video advertisement that effectively communicates the brand's message. The competition is designed to evaluate participants' creativity, storytelling, branding, strategic thinking, and marketing skills while simulating the process followed by professional advertising agencies. Teams will be judged on their ability to understand consumer behavior, create engaging campaigns, and deliver advertisements that leave a lasting impression on the audience. Apart from the competition, participants gain practical exposure to branding and advertising, receive valuable feedback from industry experts, and enhance their creative thinking, communication, teamwork, and marketing strategy skills. Competition Format: Round 1: Advertisement Submission: Each team will be assigned a common product or service by the organizers along with a creative brief. Based on the given brief, teams will conceptualize and produce a 1–2 minute video advertisement that effectively communicates the product's value proposition through creativity, storytelling, and impactful brand communication. The submitted advertisements will be evaluated on originality, creativity, execution, and marketing effectiveness, and the best entries will be shortlisted for the final round. Round 2: Live Advertisement Showcase & Jury Evaluation: This round will be online + offline both and the offline teams will get edge over the online participating teams. Shortlisted teams will present their advertisements before a panel of judges. Along with screening their video advertisement, teams will explain the creative concept, target audience, branding strategy, marketing objectives, and the rationale behind their campaign. This will be followed by a Q&A session where judges may seek further clarification on the team's approach. Based on the overall evaluation of the advertisement, campaign strategy, presentation, and responses during the interaction, the judges will determine the winning teams. Rules: Eligibility: Team Size: 1–4 members. College Eligibility: Students currently enrolled in any recognized institution in India are eligible to participate. Registration: All participants must register through Unstop before the registration deadline. General Rules: Participants must report to the venue at least 30 minutes before their scheduled reporting time. Each team will be assigned a common product or service along with a creative brief by the organizers. Teams must carry their valid college ID cards for verification. The advertisement must be created exclusively for this competition and should be the original work of the participating team. The duration of the advertisement must be 1–2 minutes. Any form of plagiarism, copyright infringement, or use of inappropriate content will lead to immediate disqualification. The decision of the judges and organizers shall be final and binding. The organizers reserve the right to modify the event schedule, rules, or format if required due to unforeseen circumstances. In case of any discrepancy or dispute, the final decision of the Organizing Team shall be final and binding. Submission Guidelines: Each team must submit their advertisement video before the specified deadline through the designated submission portal. Only one advertisement per team will be accepted. In case of multiple submissions, the latest submission before the deadline will be considered. Each team must submit their advertisement in the prescribed format and mode communicated by the organizers before the submission deadline. The duration of the advertisement must be 1–2 minutes. Shortlisted teams must carry their advertisement video in downloaded/offline form for the final showcase. During the final round, teams will screen their advertisement before the judges and deliver a brief presentation explaining their creative concept, target audience, branding strategy, and marketing approach, followed by a Q&A session. All presentations and interactions during the event shall be conducted in English. Judging Criteria: Creativity & Originality – 20% Brand Communication – 10% Advertisement Quality & Storytelling – 20% Marketing Strategy – 15% Target Audience Understanding – 10% Campaign Feasibility – 5% Presentation & Campaign Explanation – 10% Jury Q&A – 10% Total Weightage: 100%.