About the role
Overview
Think beyond the product. Build a brand people remember.
Ever wondered how brands compete for attention, trust, and relevance? AdVenture: The Branding Challenge is your chance to find out. Teams begin with a timed online quiz, move into a real-world brand revival assignment, and finish by presenting their strategy and creative execution to a jury.
E-Cell IIT BHU proudly presents AdVenture - The Branding Challenge, an event at E-Summit 2027. It is a three-stage challenge that takes participants from business and marketing knowledge to a revival strategy, a creative ad reel, and a live campaign pitch. From insight to impact: understand the challenge, shape the story, and make the brand stand out. The challenge is open to students across disciplines, and cross-college teams are allowed.
Guidelines
- Each team must consist of 1 - 3 participants.
- Each individual may register for only one team.
- The Round 2 ad reel must not exceed 60 seconds (a strict 3-second buffer applies).
- The finale presentation will last 5 minutes, followed by 3 minutes of jury Q&A.
- There is no slide-count limit for the finale deck.
Judging Criteria
- Strategic Fit & Solution : problem analysis, logical clarity, and feasibility of product positioning.
- Ad Reel Quality & Concept : narrative structure, visual engagement, and original messaging within 60 seconds.
- Targeting & Digital Strategy : audience segmentation, channel allocation, and digital campaign tactics.
- Adaptability (Mid-Round Twist) : how well the surprise operational constraint is integrated into the final strategy deck.
Eligibility
- Open to undergraduate, postgraduate, and school students across all disciplines.
- Teams must have 1-3 registered members.
- Cross-college teams are allowed.
- One person cannot be a member of more than one team. Multiple-team registrations lead to immediate disqualification.
- Institutional identity verification will be conducted before Round 3 advancement.