About the role
Overview
What if you could take two completely different products, combine them into one, and turn that combination into a product you could actually commercialise? Imagine a water bottle combined with a Bluetooth speaker — a product that lets you stay hydrated while enjoying music on the go!
E-Cell, IIT (BHU) proudly presents Fusion Forge, a product management competition at E-Summit '26. Put your creativity and business acumen to the test as you conceptualise a hybrid product, identify its target market, decide its pricing, and develop a strategy to promote it.
Through three rounds, participants will progress from a decision-making quiz to developing their product concept and finally pitching it live, where they must present and defend their ideas against questions from their peers.
Guidelines:
- A team shall consist of 1–4 members.
- An individual can be a member of only one team.
- Only one submission is allowed per team.
- Cross-college teams are allowed.
- Participants must maintain the decorum of the event.
- All decisions regarding eligibility and final judgement shall rest with the organising team.
Judging Criteria :
- Creativity and innovation
- Problem-solving ability
- Market understanding and feasibility
- Presentation and clarity
- Product name, tagline, and branding appeal
- Pitching skills and handling of Q&A
Eligibility
Open to all, including undergraduate and postgraduate students, professionals, entrepreneurs, and others interested in product ideation and management.
Cross-college teams are allowed.