Opportunity brief
Every rupee has a reason; decode the game behind the price!
In the world of dining and retail, no price is ever really "just a number." Welcome to The Price Is Right, the first dive into the hidden psychology sitting right there on the menu card in front of you. While Growth Engine chases data and Digital Pulse chases attention, this round chases something far sneakier: the quiet science of why you order what you order.
This quiz pulls back the curtain on Menu Psychology and Pricing Tricks: the decoy dishes nobody's meant to buy, the missing currency symbols, the ₹299 that feels nothing like ₹300, and the boxed "Chef's Special" your eyes land on before you've even read the rest of the page. From Cornell's famous menu-labeling studies to the surge pricing on your Swiggy app, we explore how restaurants and brands nudge your spending without you ever noticing the nudge.
Do you know your Anchoring from your Charm Pricing? Can you spot a Decoy Effect or a Loss Leader from a mile away? This quiz is for the sharp-eyed strategists who read a menu like a psychologist reads a room.
Format:
- Time Duration: 7 minutes
- Number of Questions: 20
- Event Type: Individual participation
Scoring:
- 1 point for each correct answer
- No negative marking
- Tie-breakers will be decided by the organizers