Opportunity brief
Design-A-thon is a premier UI/UX hackathon that challenges participants to transform real-world problems into innovative, user-centric design solutions. Organized by Strokes, the official design club of IIIT Nagpur, this event pushes participants to explore the boundaries of creativity, problem-solving, and design methodologies under pressure.
The competition is designed to simulate real-world design challenges through case studies, user research, and time-bound hackathon-style rounds. Beyond just visuals, the focus is on creating designs that are functional, inclusive, and impactful, delivering meaningful user experiences.
What We're Looking For
- Teams who can think creatively and craft visually stunning yet user-friendly interfaces.
- Designers who can deliver seamless, intuitive, and thoughtful user journeys.
- Participants ready to take on surprise challenges and constraints, adapting flexibly while maintaining design quality.
- Problem solvers who can balance creativity with functionality and inclusivity.
Key Details
- Design skills will be tested in realistic, case-driven environments.
- Participants will work on dynamic problem statements with unexpected twists.
- The goal is to inspire creativity while grounding designs in practical usability and accessibility.
Event Structure
Round 1 – Online Case Study Submission
Participants will undertake a research-driven design project, such as:
- Creating user personas
- Conducting heuristic evaluations of popular designs
- Critiquing design flaws in major platforms/projects
Each case study submission must include:
- Research findings with insights and data
- Clear identification of UX issues and pain points
- Practical recommendations for design improvements
- Mockups, wireframes, or prototypes showcasing solutions
Submission Format:
- One comprehensive PDF case study
- Supporting visuals (PNG/JPEG/PDF)
- Optional: Video explanation of design process
- Optional: Figma or source files as supplementary material
Timeline: 10th oct, 12:00 AM – 19 Oct, 11:59 PM
Round 2 – Offline Finals (16-Hour Hackathon)
A 16-hour on-campus design hackathon where teams receive the problem statement at the start. They must research, ideate, and deliver a complete design solution within the deadline.
Key Details:
- Deliverables include wireframes, prototypes, and final designs
- Teams may use any design tools or collaboration platforms
- Judging criteria: Functionality, creativity, user experience, aesthetics, adaptability
- Surprise twists may include target audience shifts, theme reversals, limited palettes, or mandatory design elements
Timeline: 25th Oct, 9:00 PM – 26th Oct, 3:00 PM
Evaluation Criteria
Round 1 – Case Study
- Research depth & clarity
- Identification of design flaws
- Feasibility of recommendations
- Quality of supporting prototypes
- Professional presentation
Round 2 – Offline Finals
- Creativity & innovation of design
- Usability & functionality
- Adherence to problem statement
- Visual & aesthetic quality
- Adaptability to restrictions
- Presentation clarity
Eligibility
- Open to all students across India (any discipline)
- Teams of 2–4 members, or individuals allowed
- Cross-college & cross-specialization teams welcome
- Each participant can only join one team
Submission Requirements (Final Round)
- A Figma design file link containing:
- Research insights
- Wireframes
- Prototypes
- Final design
- Dedicated presentation section
- File must be set to "anyone with the link can view"
General Rules & Guidelines
- All submissions must be original work (strict no-plagiarism policy)
- Participants must bring their own laptops/equipment for offline rounds
- Respect IIITN's campus rules and code of conduct
- Organizers' and judges' decisions are final.