Opportunity brief
Key Responsibilities
- Understand product features, use cases, target customers, and business value.
- Conduct customer, market, and competitor research to identify trends and opportunities.
- Analyse customer needs, feedback, expectations, and common challenges.
- Support product positioning, messaging, value propositions, and communication strategies.
- Create product descriptions, presentations, website content, emails, social media content, and marketing materials.
- Assist in planning and executing product launches, marketing campaigns, and go-to-market activities.
- Develop product explainers, use-case stories, FAQs, comparison content, and promotional materials.
- Collaborate with product, sales, design, and marketing teams to support business goals.
- Help prepare sales presentations, product demos, and customer-focused communication materials.
- Track campaign performance, customer engagement, product adoption, and feedback where data is available.
- Identify opportunities to improve product awareness, customer understanding, and onboarding communication.
- Maintain accurate research records, competitor comparisons, and marketing documentation.
- Use AI tools responsibly to support research, content creation, and marketing activities.
What We Are Looking For
- Strong written and verbal communication skills.
- Good research, analytical, and problem-solving abilities.
- Interest in product marketing, business strategy, AI, and SaaS products.
- Ability to simplify complex ideas and communicate product value clearly.
- Attention to detail and commitment to accurate, reliable information.
- Willingness to learn, take ownership, and work collaboratively.
- Freshers, students, and recent graduates are encouraged to apply.
What You Will Gain
- Practical experience in product marketing and market research.
- Exposure to product positioning, messaging, and go-to-market strategies.
- Experience supporting product launches and marketing campaigns.
- Understanding of AI-enabled products, SaaS platforms, and customer adoption.
- Opportunities to collaborate with product, sales, and marketing teams.