Opportunity brief
Key Responsibilities
- Understand product features, use cases, target customers, and business value. - Conduct customer, market, and competitor research to identify trends and opportunities. - Analyse customer needs, feedback, expectations, and common challenges. - Support product positioning, messaging, value propositions, and communication strategies. - Create product descriptions, presentations, website content, emails, social media content, and marketing materials. - Assist in planning and executing product launches, marketing campaigns, and go-to-market activities. - Develop product explainers, use-case stories, FAQs, comparison content, and promotional materials. - Collaborate with product, sales, design, and marketing teams to support business goals. - Help prepare sales presentations, product demos, and customer-focused communication materials. - Track campaign performance, customer engagement, product adoption, and feedback where data is available. - Identify opportunities to improve product awareness, customer understanding, and onboarding communication. - Maintain accurate research records, competitor comparisons, and marketing documentation. - Use AI tools responsibly to support research, content creation, and marketing activities.
What We Are Looking For
- Strong written and verbal communication skills. - Good research, analytical, and problem-solving abilities. - Interest in product marketing, business strategy, AI, and SaaS products. - Ability to simplify complex ideas and communicate product value clearly. - Attention to detail and commitment to accurate, reliable information. - Willingness to learn, take ownership, and work collaboratively. - Freshers, students, and recent graduates are encouraged to apply.
What You Will Gain
- Practical experience in product marketing and market research. - Exposure to product positioning, messaging, and go-to-market strategies. - Experience supporting product launches and marketing campaigns. - Understanding of AI-enabled products, SaaS platforms, and customer adoption. -
Opportunities to collaborate with product, sales, and marketing teams.