Opportunity brief

Frost and Sullivan is hiring for the role of Executive – Crm & Marketing Automation!

Responsibilities of the candidate:

Lead Qualification: Analyze client queries, qualify them as sales leads, and route them to the appropriate teams.
Database Management: Update and maintain CRM databases, including research on prospective contacts and companies, deduplication, and ensuring data accuracy.
Industry Categorization: Evaluate company profiles, categorize them into relevant industry verticals, and identify decision-makers.
Stakeholder Collaboration: Coordinate with global teams to ensure lead follow-up, feedback, and continuous process improvement.
Process Documentation: Develop and update CRM process documentation and training materials.
Research for Database Development: Conduct thorough research on companies, industries, and key decision-makers to gather accurate and relevant information for database development and enhancement.
Insights Generation: Create reports and dashboards using Power BI to provide actionable insights for Sales teams.

Requirements:

Technical Skills:
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
Familiarity with CRM tools (e.g., Microsoft Dynamics, HubSpot, Salesforce).
Knowledge of Power BI and data visualization techniques.
Soft Skills:
Strong analytical and problem-solving skills.
Excellent written and verbal communication abilities.
A customer-centric mindset with the ability to prioritize tasks effectively.
A proactive approach to learning new tools and technologies.
Experience: 0–2 years in CRM, database creation through web research, or a related field. This is a non-technical role; prior technical expertise is not required, but a willingness to learn and adapt to CRM tools is essential.
Education: Bachelor's degree in any discipline.

You are wildly curious and passionate about understanding customer journeys and growth opportunities.
You are a self-starter who thrives in a dynamic and fast-paced environment.
You are a persuasive communicator who can collaborate effectively with cross-functional teams.
You are detail-oriented, ensuring high standards in every task you undertake.
You are excited about leveraging data and technology to deliver measurable results.