Opportunity brief
About the Company
Evoc Labs is an e-commerce technology company that helps direct-to-consumer brands launch, manage, and scale their online businesses. The team works across website development, advertising, logistics, checkout optimization, and e-commerce operations. This Brand Manager Development Program offers practical exposure to digital marketing, brand strategy, and measurable e-commerce growth.
Responsibilities
- Understand assigned brands, products, audiences, positioning, and competitors.
- Support Meta Ads and Google Ads planning, execution, and optimization.
- Develop creative concepts, content ideas, offers, product creatives, and campaign briefs.
- Research products, customer behavior, competitors, and market opportunities.
- Identify ways to improve conversion rates, average order value, customer acquisition, and profitability.
- Track ROAS, CAC, conversion rates, sales, and delivered orders while recommending improvements.
- Test creatives, audiences, offers, and campaign approaches.
- Coordinate with design, development, and operations teams and prepare performance reports.
Requirements
- This opportunity is suitable for freshers, college students, recent graduates, and aspiring digital marketers. Prior experience is not mandatory.
- Candidates should demonstrate creativity, curiosity, analytical thinking, accountability, clear communication, and a willingness to learn through experimentation.
- Interest in e-commerce, consumer psychology, Meta Ads, Google Ads, and performance marketing is valuable. Familiarity with Canva, Excel or Google Sheets, Shopify, or WooCommerce is an advantage.
- The program runs for six months. The first three months are unpaid, followed by three paid months at a stipend of ₹8,000 per month, along with performance-based incentives subject to the applicable evaluation and incentive structure.
- Participants may receive an Evoc Labs completion certificate, and high-performing candidates may be considered for a pre-placement opportunity.
- The role is remote and involves practical assignments, campaign analysis, creative testing, reporting, and ownership of measurable outcomes.