Trade Marketing Executive

Estée Lauder Companies is hiring for the role of Trade Marketing Executive!

About the Role:

Responsible for Trade Planning, Activation & Management in line with Brand Marketing strategy. Derives the marketing plan into a detailed animation and promotional plan by Retailer. Builds trade marketing plan and monitors execution by Corporate Trade Marketing and Visual Merchandising. Supports Key Account Managers and E-KAMs in preparing Retailer and retailer.com discussions, in particular regarding the promotional calendar and the Trade and Visual Merchandising execution.

Responsibilities of the Candidate:

• Trade Marketing Plan:
• Responsible for building a strong trade plan for each Retailer and Channel
• Turn the marketing plan into a detailed animation and promotional plan by Retailer, including product launches and special events
• Develops and owns the trade marketing plan as per the Brand Strategy and Product Marketing Calendar
• Updates planograms by Retailer and door type
• Conclude the Trade campaign analysis with inputs from Field team and the different available tools (BI etc.) and report results to Brand Manager and other applicable stakeholders
• Responsible for ordering and procuring GWP/ samples required as per marketing calendar/trade plan by liaising with global and regional product Supply Chain Team
• Retailer Support:
• Supports in preparing for Retailer discussions, regarding the promotional calendar and the Trade and Visual Merchandising execution
• Collects feedback from retailer on all initiatives
• Measures performance of Trade Marketing actions and strives for spend optimization
• Financial:
• Planning and monitoring of budget for Gift-With-Purchase, Displayers, Point of Sales and VM material
• Responsible for giving valid forecast inputs ensure forecast is aligned with trade plan focus
• Create shopping carts and follow up (for own responsible areas)
• Consumers & Retail Experience:
• Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs across trade channels – brick-mortar stores, e retailers, owned media channels
• Put together timely briefs for In-Store & Retail animation across new launches, 5-star campaigns, key shopping moments, exclusive events/masterclasses, etc. for the VM team to execute spanning across - merchandising, display, launch units, litho visuals and risers, lightboxes, animation & gamification requirements, counter signs, printed collaterals, pricing signages, etc.
• Planning and executing promotional strategy to support events, Trade Shows & brand pop-ups.
• Builds relationships with business partners and key customers, follows up on promotion efforts, keeps informed on sales force needs and assists sales management as necessary to ensure all programs are implemented to their best advantage
• Cooperate with Product Marketing, Visual Merchandising and Consumer Marketing in supervising new product launch strategy.
• Ensure presentation to field force and retailers on timely basis
• Conducts regular store visits to monitor brand activity versus competitor, roll out of marketing campaigns and to understand top doors

Requirements:

• Thinks Strategically: Takes a broad view of the business, industry, and consumer environment to anticipate and plan for the future. Identifies the focus and defines where to play, how to win and what capabilities and management systems are required.
• Aligns and Engages the Team in the Vision: Provides clarity to each team member on their role in achieving the vision, strategy and goals.
• Embraces and Initiates Change: Distinguishes what to preserve and what to change. Has the courage to initiate and lead the changes that drive success.
• Develops Talent and Capabilities: Identifies and cultivates essential skills and attributes to maximize individual contribution and engagement.
• Energizes and Enables Others: Ignites passion and releases potential to drive success.
• Builds Collaborative Relationships: Builds relationships based on trust and respect. Promotes the inclusion of diverse knowledge, skills, and experiences to achieve results.
• Demonstrates Learning Agility: Ability to anticipate change, face reality, draw conclusions, and swiftly mobilize to adapt to changing needs and demands.
• Drives Creativity and Innovation: Focuses on areas of highest potential. Creates newness or connects knowledge in new ways to create the unexpected. Ensures that the creativity and innovation pipeline are aligned to achieve strategy and goals.
• Strives for Excellence in Execution: Proactively seeks ways to improve personal and organizational effectiveness to meet current and future business needs. Learns equally from successes and failures.