Paid Media Executive

Estée Lauder Companies is hiring for the role of Paid Media Executive!

About the Role:

The Paid Media Executive will participate in the Brands' overall media strategy, define and execute the paid media strategy. The Paid Media Executive will define the Paid Media plan in accordance with owned and earned media and based on the 360 Consumer Marketing Plan.

Responsibilities of the Candidate:

• Paid Media Planning & Strategizing:
• Define A&P budget needs and optimal paid media mix to reach goals (Branding and performance campaigns).
• Prepare agency brief with review from Consumer Marketing and lead communications with the agency for branded projects.
• Control plan and assets created by the agency.
• Oversee Brands' advertising strategy and investments and build a consolidated calendar of paid media activities
• Consolidate planning of performance activities (search, paid social, programmatic buying etc.)
• Paid Media Operations:
• Monitor all paid Media Campaigns and share daily/weekly insights with the team
• Raise Estimates for Plans and maintain the paid Calendar
• Manage all paid media assets and get them created, where required, as per the platform and brand guidelines. Collaborate with regional teams, wherever required.
• Manage the media agency relationship and lead them to:

o Create the right paid media plan for every month in-line with campaign and brand objectives. o Execute the plan across digital platforms. o Monitor, evaluate and optimize all campaigns across platforms. o Set and drive achievement for performance marketing KPIs. o Review and report regularly to the internal team.

• Work with counterparts at META, Alphabet, and other platforms to deliver better results.
• Execute smooth day-to-day operations with the agency.
• Act as a link between the creative and media agency to ensure smooth flow of assets and

learnings.

• Consumer marketing:
• Develop a thorough omni-channel understanding of local consumer behaviors & preferences.
• Be Abreast with latest digital trends to ensure innovation in media and creativity in content
• Ability to be an expert in the field and challenge stakeholders (including digital agencies)
• Own and execute the brand guidelines across digital and social platforms
• Stays on top of the local market in terms of consumer, channel and competitive trends, competitors, and opportunities.
• Works smoothly with Affiliate and Regional stakeholders to flawlessly execute the Brand's programs.
• Support the consumer marketing manager on all brand campaigns with the brand ambassadors and closely support in the campaign execution including product and film.
• DTC and Ecommerce Marketing:
• Own all brand creatives across DTC and other marketplaces including product images, A+ content, category banners, offer banners.
• Work with the creative agency on creating and regularly analyze and improve metrics across all the above creatives.
• Own all performance, especially ROAS.
• Evaluate CRM campaigns against KPIs and share learnings.
• Others:
• Ensure best-in-class paid media expertise and adoption of MarTechTools.
• Keep up to date with market trends to drive digital expertise.
• Assisting in special projects.

Requirements:

• Thinks Strategically: Takes a broad view of the business, industry, and consumer environment to anticipate and plan for the future. Identifies the focus and defines where to play, how to win and what capabilities and management systems are required.
• Aligns and Engages the Team in the Vision: Provides clarity to each team member on their role in achieving the vision, strategy and goals.
• Embraces and Initiates Change: Distinguishes what to preserve and what to change. Has the courage to initiate and lead the changes that drive success.
• Develops Talent and Capabilities: Identifies and cultivates essential skills and attributes to maximize individual contribution and engagement.
• Energizes and Enables Others: Ignites passion and releases potential to drive success.
• Builds Collaborative Relationships: Builds relationships based on trust and respect. Promotes the inclusion of diverse knowledge, skills, and experiences to achieve results.
• Demonstrates Learning Agility: Ability to anticipate change, face reality, draw conclusions, and swiftly mobilize to adapt to changing needs and demands.
• Drives Creativity and Innovation: Focuses on areas of highest potential. Creates newness or connects knowledge in new ways to create the unexpected. Ensures that the creativity and innovation pipeline are aligned to achieve strategy and goals.
• Strives for Excellence in Execution: Proactively seeks ways to improve personal and organizational effectiveness to meet current and future business needs. Learns equally from successes and failures.