Opportunity brief
Dolphin is hiring for the Role of AI Growth & GTM Specialist!
Responsibilities of the Candidate:
- Research OEMs, machine builders, automation integrators and relevant industrial decision-makers.
- Create segmented, verified lead lists with company fit, contact sources and buying signals.
- Support personalized, compliant outreach and structured follow-up workflows.
- Own an editorial calendar for LinkedIn, Facebook, YouTube and relevant industrial communities.
- Produce application explainers, product demonstrations, short-form videos, case studies and educational posts.
- Repurpose core technical content into channel-specific formats and clear lead-generation calls to action.
- Use AI for research, scripting, editing, creative production and campaign experimentation.
- Build and maintain workflows using tools such as n8n, Make or Zapier; integrate lead forms, WhatsApp and CRM.
- Maintain data quality, review AI-generated technical claims and respect platform rules and customer privacy.
- Prioritize industries, applications and buyer segments; support landing pages and SEO content.
- Track leads from source to qualification, quotation and opportunity; report learnings weekly.
- Test messaging, content formats and channels; scale the campaigns that produce qualified pipeline.
Requirements:
- Hands-on B2B lead generation, content operations or growth marketing experience.
- Comfortable with AI content tools, video editing, CRM systems and workflow automation.
- Strong research, writing, analytical and execution skills; ability to learn industrial products quickly.
- Portfolio or examples demonstrating campaigns, automations and measurable business results.