Opportunity brief
About Crea8
"Will this product work for me?" sounds like a simple question. The skincare industry has spent decades making sure it isn't. Most skincare content online is confusing, biased, or brand-driven. We think that's broken.
Crea8 is a skincare personalisation engine that helps D2C brands guide every shopper to the right products. It combines skin profiling, ingredient-level formulation analysis, and explainable AI to deliver transparent, personalised recommendations that build trust, improve conversion, and increase customer lifetime value.
We're early-stage, moving fast, and building something that matters in a space that desperately needs more honesty and simplicity.
Why This Role Exists
There's a rule we build this entire company around: no one cares about you. Not journalists. Not bloggers. Not the brands we're trying to sell to. They care about what's useful to them and their audience. The email that says "please write about us" gets ignored. The pitch that hands someone a valuable story, a sharp data point, or something they care about gets a reply.
That's PR, and it's really just sales wearing a different outfit. Instead of convincing a buyer to buy our product, you're convincing a stranger to spend their credibility on you because what you're offering is genuinely worth their time.
What You'll Actually Do
- Earned Visibility: Build relationships with journalists, independent bloggers, and creators across skincare, beauty, wellness, and the startup world. Get Crea8 talked about because the story earns it, not because we paid for it.
- Distribution: Take what we're already writing and put it in front of people who aren't on our radar yet—communities, groups, and creators wherever our audience actually spends time.
You're a Good Fit If
- You can write a pitch that gives something before it asks for anything.
- You're fine hearing NO a lot and reaching out again anyway.
- You think like a salesperson who thinks like a consultant.
- You're okay with ambiguity. You'll work directly with me, not inside a structured corporate program.
- You actually want to learn how early-stage startups build visibility from zero.