Opportunity brief
About Crea8
"Will this product work for me?" sounds like a simple question. The skincare industry has spent decades making sure it isn't. Most skincare content online is confusing, biased, or brand-driven. We think that's broken.
Crea8 is a skincare personalisation engine that helps D2C brands guide every shopper to the right products. It combines skin profiling, ingredient-level formulation analysis, and explainable AI to deliver transparent, personalised recommendations that build trust, improve conversion, and increase customer lifetime value.
We're early-stage, moving fast, and building something that matters in a space that desperately needs more honesty and simplicity.
Why This Role Exists
To every content writer reading this: AI is not taking your job. I know; I build AI for a living, and I absolutely hate AI slop. I can spot it in seconds. What AI can't do is think originally, write with personality, or convince a reader to care about a startup they've never heard of. That's what this role is about.
This is a content strategy and copywriting role. Not social media management. Not graphic design. You'll write things worth reading and get them in front of people who should read them and take action. If you believe good content should provoke thought, offer real insight, and make people care about a startup they've never heard of, you might enjoy working here.
What You'll Actually Do
- Content Strategy & Ideation: Work with Crea8's content pillars, pull ideas from our internal knowledge base, and pitch new ones we haven't covered yet. You'll also write opinionated, insight-led content for Crea8 and adapt it across platforms, with a significant part of what you write directly supporting outbound and inbound sales.
- Content & Experimentation: Own the content pipeline from idea to publication and help us maintain a consistent publishing rhythm. We won't keep doing what we're doing forever. You'll help us test new formats and new platforms as we grow.
You're a Good Fit If
- You write well and you know it.
- You can research a topic you know nothing about and produce something sharp within a day.
- You understand SEO basics and how search engines identify good, relevant content.
- You're okay with ambiguity. You'll work directly with me, not inside a structured corporate program.
- You actually want to learn how early-stage startups build credibility through content.