Enigmatic Enclave

Think. Create. Convince. Conquer.

Enigmatic Enclave is a multi-round business challenge designed to test participants across three very different dimensions - quick thinking, creative problem-solving, and crisis management.

From making decisions under time pressure to creating a compelling advertisement and finally defending a company in the face of a crisis, participants will have to constantly adapt, think on their feet and convince their audience.

Think you can stay sharp when the situation gets unpredictable? Step into the Enclave.

ROUND 1: THE ASSESSMENT - QUIZ ROUND | ONLINE

The competition begins with a fast-paced assessment designed to test your quick decision-making, memory retention, observation and critical-thinking abilities.

• The round will consist of 40 questions.
• Participants will have 20 minutes to complete the quiz.
• Both accuracy and speed will be considered while determining qualification.
• This will be an elimination/assessment round.

Put your instincts to the test - every second counts.

ROUND 2: THE FIRST MOVE - CASE SUBMISSION | ONLINE

Teams that qualify from the assessment round will be presented with a business case and challenged to make their first strategic move.

• Teams will be required to prepare a 1-page executive summary deck addressing the given case.
• The submission should clearly present the team's understanding of the problem, proposed approach and key recommendations.
• Submissions will be evaluated on clarity of thought, creativity, strategic thinking and quality of recommendations.
• The strongest teams will be shortlisted for the on-campus rounds.
• Detailed case instructions and submission guidelines will be shared with the shortlisted teams.

Your first move could decide how far you go.

ROUND 3: ENGAGE IN 60 SECONDS - AD-MAKING ROUND | ON CAMPUS

The shortlisted teams will enter the creative arena and be challenged to turn an idea into an advertisement that captures attention.

Participants will be given a prompt/product/theme and will have to create an engaging advertisement in the form of an Instagram Reel.

• The maximum duration of the submission will be 60 seconds.
• Teams will be judged on their creativity, originality, communication and ability to connect with the target audience.
• Audience engagement in the form of likes and comments will constitute a defined component of the score.
• Further submission guidelines and the prompt will be revealed during the round.

The challenge? Make people stop scrolling.

ROUND 4: THE CRISIS ROOM - PRESENTATION ROUND | ON CAMPUS

The final round puts participants in the hot seat.

Finalist teams will be presented with a real-world business crisis and will have 24 hours to develop a strategy to navigate the situation.

Participants will step into the shoes of the company's CEO, PR Head or another key representative and present their response before a panel of judges representing the press and affected stakeholders/public.

Their objective: contain the crisis, rebuild trust and protect the organisation's reputation.

Teams will be expected to:

• Analyse the crisis and identify its key challenges.
• Develop a practical and innovative response strategy.
• Address the concerns of customers, media and other stakeholders.
• Demonstrate effective communication and persuasive tactics.
• Anticipate possible consequences and communicate the expected impact of their strategy.

Presentation Format

• Teams will have 8 minutes to present their strategy.
• This will be followed by 2 minutes of Q&A with the judges.
• Judges may introduce unexpected real-world dilemmas or developments during the presentation to test the team's adaptability and decision-making under pressure.
• The presentation may contain a maximum of 5 content slides, excluding the introduction and conclusion slides.

The crisis may be unpredictable. Your response shouldn't be.

JUDGING CRITERIA

Participants will be evaluated on:

• Clarity & Communication - Ability to present ideas clearly, logically and effectively.
• Originality & Creativity - Fresh thinking and innovative approaches to the given challenge.
• Strategic Thinking - Ability to develop practical, well-structured and impactful solutions.
• Persuasiveness - Ability to influence stakeholders and build confidence in the proposed strategy.
• Adaptability - Ability to respond effectively to unexpected developments and challenges.
• Market Relevance - Understanding of the target audience, business environment and stakeholder expectations.

RULES & REGULATIONS

• The competition will be conducted across four rounds, with qualification required to progress to subsequent rounds.
• Team composition must comply with the eligibility and registration requirements specified on the event page.
• Inter-college and inter-specialisation teams will be allowed.
• Participants must adhere to the timelines specified for each round.
• Any form of plagiarism, unfair means, manipulation of engagement metrics or violation of event guidelines may result in disqualification or penalties.
• Content submitted for the competition must not contain profanity or material that hurts the sentiments of any community, caste, race, religion, gender or ethnic group.
• The decisions of the judging panel will be final and binding.
• The organisers reserve the right to modify the rules, timelines or format, if required. Any such changes will be communicated to participants.